Director of Demand Generation

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Job Description

This position will play a key role in helping to build out a world class demand generation and digital marketing program. They think pipeline and revenue first and have moved past the world of only delivering MQLs. As the Director of Demand Generation, this person will be responsible for campaign strategy and digital execution of those campaigns. This will be a strategic leader that can mentor, manage, and hire to build the best demand gen team on the planet.


    • 10+ years of digital and demand generation experience, with an emphasis in online marketing programs, lead generation and demand generation.
    • 7+ years of experience in a B2B SaaS or technology marketing capacity
    • Demonstrated results in creating programs that increase prospect engagement, improve sales pipeline/funnel close ratios, drive revenue and optimize the marketing budget
    • Expertise in CRM and marketing automation tools. Zoho experience a huge +


    • Lead overall demand generation planning efforts including shaping overall strategy, producing new and nurtured lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans.
    • Hire, develop, and coach a global demand generation team to ensure efficient operation and maximize results.
    • Lead the team in flawlessly implementing demand generation programs and campaigns, with particular emphasis on digital marketing, multi-channel integrated campaigns, webinar programs, and ABM.
    • Monitor and analyze campaign and program performance overall against lead and other marketing goals and over past performance. Create and track relevant metrics. Determine effectiveness and continually make and implement recommendations for optimization and ongoing growth.
    • Communicate with marketing, senior leadership and sales management on an ongoing basis regarding new and nurtured lead performance results, current initiatives and course corrections being taken.
    • Identify new optimization tests and growth opportunities and areas for additional investment in time and money and decreased focus.
    • Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers and mediums for promotions throughout the year.
    • Partner with Product Marketing, Sales, and other functional experts to develop campaigns to meet required lead generation and sales pipeline targets.
    • Partner product marketing to develop strategies and recommendations for media, content development, audience targeting, messaging, and email optimization strategies.
    • Provide strategic leadership during the creative process and program implementation, to ensure that program implementation supports strategy.
    • Manage demand generation budget and forecasting lead flow, pipeline, and revenue.
    • Review and stay abreast of global market trends through all available resources including: digital marketing, mar-tech, trade publications, 3rd Party Market Reports, direct customer contact, participation industry conferences/expos/trade shows, etc.
    • Enable SDRs to follow up on all inbound leads and have an active feedback loop to continuously optimize the use of our marketing channels and understand where our most valuable leads are being sourced.
    • Lead tracking and reporting, including creation of KPI dashboards for management oversight.


    Graduate MBA preferred