Job Description
You will be responsible for the strategy and execution of all brand and performance campaigns through display and video advertisements for internal marketing team and clients.
Skills:
- Expertise in DSP platforms (Google 360, App Nexus, Simplifi, OpenX, Adwords, Adsense, Ad Manager).
- Solid hands on DFP, AdX, DDM, DDM experience.
- Expertise in display and video platform buying.
- Expert level understanding of optimization levers & testing approaches across media buying platforms.
- Detailed knowledge of challenges for mobile in-app and programmatic media buying.
- Knowledge of industry best practices, KPIs, and other various benchmarks.
- Strong written and verbal communication skills.
- Ability to analyze details of marketing channel efficiency: cost, performance, and new opportunities.
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility..
- Experience working in the B2B environment.
Responsibilities:
- Plan and execute campaigns through display using DSP platforms for internal marketing and the client.
- Ad Management for our network of 31 publications through DFP and AdSense.
- QA for all campaigns that go live.
- Working on optimization plans on a campaign-by-campaign basis to maximize both yield and advertiser performance.
- Reporting and analytics.
Qualification
- Post graduate or graduate
- Should be well versed with display and video advertising preferably in a B2B environment.
- Relevant experience of 2-5 years is required.