Ad operations and campaign specialist

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Job Description

You will be responsible for the strategy and execution of all brand and performance campaigns through display and video advertisements for internal marketing team and clients.


    • Expertise in DSP platforms (Google 360, App Nexus, Simplifi, OpenX, Adwords, Adsense, Ad Manager).
    • Solid hands on DFP, AdX, DDM, DDM experience.
    • Expertise in display and video platform buying.
    • Expert level understanding of optimization levers & testing approaches across media buying platforms.
    • Detailed knowledge of challenges for mobile in-app and programmatic media buying.
    • Knowledge of industry best practices, KPIs, and other various benchmarks.
    • Strong written and verbal communication skills.
    • Ability to analyze details of marketing channel efficiency: cost, performance, and new opportunities.
    • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility..
    • Experience working in the B2B environment.


    • Plan and execute campaigns through display using DSP platforms for internal marketing and the client.
    • Ad Management for our network of 31 publications through DFP and AdSense.
    • QA for all campaigns that go live.
    • Working on optimization plans on a campaign-by-campaign basis to maximize both yield and advertiser performance.
    • Reporting and analytics.


    • Post graduate or graduate
    • Should be well versed with display and video advertising preferably in a B2B environment.
    • Relevant experience of 2-5 years is required.