Social Media Marketing Specailist

Pune 3-5 years Mid On-site
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Job Description

As a Social Media Strategist at Machintel, you will be responsible for developing and implementing dynamic B2B social media strategies to enhance our brand's online presence, engage our target audience, and support our business objectives. Leveraging your expertise in social media platforms and trends, you will craft compelling content, foster valuable connections, and monitor performance metrics to drive measurable results. Your role plays a crucial part in establishing Machintel as an industry leader and driving growth through effective digital marketing efforts.

Skills

    •  3+ years’ experience planning and executing social media campaigns for a b2b brand.
    •  Hand’s on Experience in Managing LinkedIn, Twitter, Facebook, and other social media platforms. (Organic & Paid)
    •  Must have experience in B2B industry
    •  Knowledge of Tools like Google Analytics, HootSuite, TweetDeck, Oktopost, etc.
    •  Strong communication and presentation skills
    •  Excellent multitasking skills & Good time-management skills
    •  Critical thinker and problem-solving skills
    •  Ability to thrive in a fast-paced environment.
    •  Proficient with MS Office (Excel, Word, PowerPoint.)
    •  BBA/ MBA Marketing
    •  Digital Marketing Certification
    • HubSpot Social Media Marketing Certification Preferred

Responsibilities

    •   Plan, design, implement and monitor social media marketing campaigns.
    •  Create, curate and manage social media content, including text, audio, visual and multimedia formats.
    •  Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
    •  Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
    •  Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
    •  Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
    •  Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Qualification

    Graduate and above