Job Description
Sr. Social Media Manager who can lead a team and define the social media strategy for the company and deploy Performance/Paid Marketing Campaigns on various platforms (e.g. LinkedIn, Facebook, Twitter, etc.) from ideation to execution & measure the success of every social media campaign. He/She should be able to manage the the team in action.
Skills
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3+ years’ experience managing a team
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Hand’s on Experience in Managing LinkedIn, Twitter, Facebook, and other social media platforms. (Organic & Paid)
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Must have experience in B2B industry
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Knowledge of Tools like Google Analytics, HootSuite, TweetDeck, Oktopost, etc.
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Strong communication and presentation skills
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Excellent multitasking skills & Good time-management skills
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Critical thinker and problem-solving skills
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Ability to thrive in a fast-paced environment.
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Proficient with MS Office (Excel, Word, PowerPoint.)
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BBA/ MBA Marketing
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Digital Marketing Certification
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HubSpot Social Media Marketing Certification Preferred
Responsibilities
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Plan, design, implement and monitor social media marketing campaigns.
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Create, curate and manage social media content, including text, audio, visual and multimedia formats.
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Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
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Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
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Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
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Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
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Hire and supervise talented social media specialists, and coordinate their activities to achieve social media campaign objectives.
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Track social media campaigns’ key performance metrics to maximize results and report progress to management.
Qualification