Marketing Glossary - Demand - Joint Webinar Series

Joint Webinar Series

What is a Joint Webinar Series?

A Joint Webinar Series is a collaborative effort where two or more organizations or individuals co-host a series of webinars on a common theme or topic. These webinars aim to combine expertise, share audiences, and provide valuable content to participants. Joint webinar series leverage the strengths of each partner to create engaging and informative sessions that benefit all parties involved.

Where Is It Used?

A Joint Webinar Series is used across various industries, including technology, healthcare, finance, education, and marketing. Businesses, non-profits, educational institutions, and industry experts use joint webinar series to reach broader audiences, enhance their credibility, and provide in-depth knowledge on specific topics. These webinars are typically hosted on platforms like Zoom, GoToWebinar, Webex, and Microsoft Teams.

How Does It Work?

A Joint Webinar Series works by collaborating on the planning, creation, and promotion of a series of webinars. The process typically includes:

  1. Identifying Partners: Selecting partners whose expertise, audience, and goals align with yours.
  2. Setting Objectives: Defining the goals and desired outcomes of the webinar series, such as educating the audience, generating leads, or promoting a product or service.
  3. Planning the Series: Developing a schedule, selecting topics, and outlining the content for each webinar in the series.
  4. Creating Content: Collaboratively creating high-quality presentations, materials, and interactive elements for the webinars.
  5. Promoting the Series: Using each partner’s marketing channels to promote the webinar series, including social media, email campaigns, and websites.
  6. Hosting the Webinars: Co-hosting the webinars, engaging with participants, and facilitating discussions and Q&A sessions.
  7. Follow-Up: Providing attendees with access to recordings, additional resources, and follow-up communications to maintain engagement.

Why Is It Important?

  • Combines Expertise: Leverages the combined knowledge and experience of multiple experts or organizations.
  • Expands Reach: Reaches a broader audience by combining the audiences of all partners.
  • Enhances Credibility: Builds trust and credibility by associating with reputable partners.
  • Provides Value: Delivers high-quality, in-depth content that is valuable to participants.
  • Cost-Effective: Shares the costs and resources required to produce and promote the webinars.

Key Takeaways/Elements:

  • Aligned Goals: Ensuring that all partners have aligned objectives and complementary target audiences.
  • Collaborative Planning: Working together to develop a comprehensive plan and create high-quality content.
  • Effective Promotion: Utilizing each partner’s marketing channels to maximize attendance and engagement.
  • Interactive Elements: Incorporating interactive features like Q&A sessions, polls, and live chats to engage participants.
  • Performance Measurement: Evaluating the success of the webinar series through key metrics and participant feedback.

Real-World Example:

A cybersecurity firm and a cloud computing company collaborate to create a joint webinar series on secure cloud practices. The series includes weekly webinars covering topics like cloud security best practices, compliance, and threat mitigation. Both companies promote the series through their websites, email newsletters, and social media channels. During the webinars, experts from both firms present and answer participant questions. The series attracts a large audience, generates high-quality leads, and enhances the credibility of both companies as thought leaders in the industry.

Use Cases:

  • Educational Series: Providing in-depth knowledge on a specific topic over multiple sessions.
  • Product Training: Offering detailed training on a product or service, co-hosted by partners with complementary expertise.
  • Industry Trends: Discussing current trends and future developments in a specific industry.
  • Customer Engagement: Engaging customers by providing valuable insights and addressing their questions in real-time.
  • Professional Development: Offering continuing education and professional development opportunities to industry professionals.

Frequently Asked Questions (FAQs):

How do you plan a successful joint webinar series?

Plan a successful joint webinar series by identifying compatible partners, setting clear objectives, developing a detailed schedule and content plan, promoting the series effectively, and engaging participants through interactive elements and follow-up communications.

What are the benefits of a joint webinar series?

Benefits include combining expertise, expanding reach, enhancing credibility, providing valuable content, and sharing costs and resources. Joint webinar series leverage the strengths of each partner to create impactful and engaging sessions.

What tools are used for hosting joint webinar series?

Common tools include webinar platforms like Zoom, GoToWebinar, Webex, and Microsoft Teams. These platforms offer features like live streaming, Q&A sessions, polls, and recording capabilities, which are essential for hosting engaging and interactive webinars.