Marketing Glossary - Intelligence - Crowdsourced Data

Crowdsourced Data

What is Crowdsourced Data? 

Crowdsourced Data refers to information and data collected from a large group of people, typically through the internet. This data collection method leverages the collective input, knowledge, and expertise of a diverse group of contributors.

Where is it Used? 

Crowdsourced data is used in market research, product development, urban planning, crisis response, and various other fields. It helps gather a wide range of insights and information that might not be accessible through traditional data collection methods.

How Does it Work?

  • Data Collection Platforms: Utilizing platforms and applications that allow users to contribute data.
  • Open Calls: Issuing open calls to the public to participate in data collection efforts.
  • Data Aggregation: Collecting and aggregating data from multiple contributors.
  • Validation: Ensuring the quality and accuracy of the collected data through validation processes.
  • Analysis: Analyzing the aggregated data to derive insights and inform decision-making.

Why is it Important? 

Crowdsourced data provides access to a vast pool of information and diverse perspectives. It can be collected quickly and cost-effectively, and it often includes real-time data that can be used to make informed decisions.

Key Takeaways/Elements:

  • Wide Reach: Access to a large and diverse group of contributors.
  • Cost-Effective: Reduces the cost of data collection compared to traditional methods.
  • Real-Time Data: Provides real-time information that can be used for timely decision-making.
  • Diverse Insights: Gathers a wide range of perspectives and insights.
  • Scalability: Easily scalable to include as many contributors as needed.

Use Case: 

A city planning department uses crowdsourced data to gather input from residents on proposed infrastructure projects. By collecting feedback and suggestions from the community, the department can make more informed decisions that reflect the needs and preferences of the city's residents

Frequently Asked Questions (FAQs):

What types of projects benefit from crowdsourced data? 

Projects in market research, product development, urban planning, crisis response, and more can benefit from crowdsourced data.

How is the quality of crowdsourced data ensured? 

Quality is ensured through validation processes, including cross-referencing data, using expert reviewers, and applying statistical methods to identify anomalies.

What tools are used for crowdsourced data collection? 

Tools include online survey platforms, mobile apps, social media, and specialized crowdsourcing platforms like Amazon Mechanical Turk and CrowdFlower.

How can businesses use crowdsourced data? 

Businesses can use it to gather customer feedback, test new product ideas, conduct market research, and improve service delivery.

What are the benefits of crowdsourced data? 

Benefits include access to a wide range of insights, cost-effective data collection, real-time information, and diverse perspectives.