Case Study


Online Returns and the Changing Role of Stores
United States
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United Parcel Service is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology.

To identify potential clients for their services, UPS conducted lead generation campaigns across the US focused on key decision makers at middle-market retailers with an emphasis on owners and C-level officers.

Branded content was developed by UPS' marketing team in association with Integrated Solutions for Retailers and provided for further promotion. The preferred marketing methods were email marketing and content syndication across a variety of channels.

The POS Report, Machintel's publication for retail and wholesale trade decision makers, and its associated social media communities were used to engage the target audiences with UPS' promotional content. Micro-sites were built for each of the digital assets and all site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MQL leads generated.

Digital Assets

  • Rethinking Online Returns - Comparing the return policies and processes of top online retailers to shopper preferences
  • The Changing Role Of Stores nI Meeting Consumer Demand (By Integrated Solutions for Retailers)

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