What is Data-driven Marketing and How Does It get Results?

Data Intelligence

Aug 29, 2023

The Transformation of B2B Marketing

In the past decade, the landscape of B2B marketing has shifted dramatically. Digital technology, evolving consumer behaviors, and an influx of data have driven monumental change. No longer can businesses rely solely on traditional methods; success now hinges on embracing the latest trends and harnessing the power of data-driven strategies.
Why? Accurate data is the compass guiding marketing decisions. Without it, marketers are merely playing guessing games; but with data-driven insights, they can create tailored strategies that genuinely resonate, eliminating the hit-or-miss approach.

Data matters all the time, but particularly in relation to recent trends in the marketing world. Some of these include:

Digital Channels Leading the Way: Social platforms, particularly LinkedIn, have become indispensable for B2B marketers. A staggering 97% of B2B marketers turn to LinkedIn for their campaigns.

  • Personalized Content: Rather than broad, generic messaging, successful marketing efforts are now tailored to individual user behaviors and preferences. Remarkably, 88% of U.S. marketers have seen measurable improvements due to personalized marketing tactics.
  • Account-Based Marketing (ABM): With 92% of B2B businesses viewing ABM as vital for marketing success, the focus has shifted from reaching the masses to targeting specific, high-value accounts.
  • Understanding the B2B Buyer’s Journey: With an average of 6.8 individuals involved in the B2B buying process, understanding and optimizing for every touchpoint is more crucial than ever.
  • AI and Automation: From chatbots to predictive analytics, AI has revolutionized how businesses interact with their audience. The use of AI in marketing has surged by 186% in just one year.
  • Blurring Lines Between B2B and B2C: B2B buyers, especially the younger generation, don't distinguish between their consumer and professional behaviors. Businesses must recognize and adapt to this convergence.

For businesses striving to keep up with the times, know this: To succeed, you need to be data-savvy. And most marketers are falling behind in this area. The challenge is clear: Data is vast and constantly evolving, often overwhelming marketers. Sifting through this deluge to find relevant insights is no small feat. Without the right tools and expertise, the vast landscape of data can become a daunting labyrinth, leaving many lost in translation.

Steering the Future of B2B Marketing with Data Insights

In the world of B2B marketing, data isn’t a mere accessory—it’s the core. The lifeblood. We’re not exaggerating: the insights derived from data guide every data-driven strategy, from strategic overhauls to minor campaign tweaks. By harnessing accurate and timely data, marketers can:

Make informed decisions

  • Fine-tune targeting and segmentation
  • Predict future trends with accuracy
  • Broaden audience reach
  • Deliver a seamless omnichannel experience
  • Reduce dependency on cookies
  • Maximize ROI-driven data integration
  • And significantly enhance customer retention

And most importantly, create campaigns that work!
Tapping into your data’s full potential can tell you what your audience wants, and where they want it, and enables you to create the strongest connection possible with them.

Machintel: Your Partner for Data-Driven Success

Machintel isn't just another data solutions provider. We are pioneers in harnessing the true power of data to propel businesses forward.

Here’s what you get with our data services:

  • A comprehensive 1st party database boasting over 245 million business contacts.
  • Full-service data brokerage encompassing OTT/CTV, ID data, Intent data, and cookie ID’s.
  • Advanced B2B2C ID graphing technology to build targeted audiences.
  • Data enhancement and augmentation services ensuring your data remains enriched.
  • Multi-channel campaign activation ensuring consistent engagement.

But beyond these offerings, our unique ID Graph technology stands out. It blends various data streams like social, behavioral, and real-time information to offer unmatched insights about your target audiences. The results? A significant 3x boost in customer engagement and a 20% reduction in error rates, ensuring that your campaigns hit the mark, every time.

Make the most of your data

In a market driven by data, Machintel ensures you're always a step ahead. We don’t just offer data; we transform it into actionable intelligence. So, whether you're a brand aiming for deeper connections or an agency looking to maximize campaign performance, think of Machintel as your go-to data partner. Ready to tap into insights that drive results? Reach out to our experts, and let's pioneer the future of B2B marketing together. Contact us for a conversation!

P.S. Interested in learning how to maximize your marketing data for the best results? We have an upcoming webinar on Oct. 4 on this topic! Register Now