Why precision marketing is making all the difference for modern B2B marketers, and how to do it yourself ?
In today's fast-paced digital world, some older marketing tactics just aren't cutting it. B2B buyers these days want interactions that feel personal and offer real value. Many customers (including you, possibly!) have come to expect ultra-targeted ads and buyer experiences that meet your specific needs.
Think about it. Have you ever gotten an advertisement for something that met such a specific need of yours, it felt spooky - almost like someone was watching you through your phone or computer screen?
And have you ever noticed that the more ads you click on or engage with the more this seems to happen? It’s almost like the advertisers were inside your head…. But that’s impossible.
“This is not a coincidence. It’s account-based marketing or ABM, and it’s the closest thing you can achieve to getting inside your customer’s head.”
ABM is not just a new trick in the book – it’s been used for years, but it’s becoming much more popular lately due to the high level of expectations from customers online and their digital experiences. it's changing how businesses connect with their potential clients.
Forget the extremely general methods of marketing from the past. The internet has changed, and our strategies must as well.
ABM doesn't waste time on “maybes.” It zeroes in on the key players, making sure marketing and sales are on the same page, targeting the right folks. It's all about quality over quantity, understanding that the game has changed when it comes to building strong business relationships. And think about how vast the internet is - there are so many options about what to read, what to buy, what to do, and even what to think.
ABM simply makes it easier to get the right content and brands in front of the right people.
Let’s explore what ABM truly is - and what it is not.