Content Writer

As a Content Writer, you will develop a variety of content including case studies, whitepapers, website articles, sales collaterals, and video scripts. This role requires close collaboration with different teams to enhance your skills and contribute to strategies that help grow brands and businesses. You’ll also be part of a talented editorial team, exploring a wide range of topics and formats. Additionally, this position offers global exposure, as your work will be featured in our publications around the world. We are looking for someone with a strong passion for content writing and a foundational understanding of B2B writing in US Business English. The ideal candidate should be ready to put in extra effort, collaborate effectively, and commit to delivering high-quality content.

Skills 

• 3-5 years of experience as a B2B content writer with knowledge of digital marketing.
• Basic knowledge of MS Word and Excel.
• Knowledge of SEO tools like MarketMuse or Jasper is an advantage.
• Content samples (preferably with bylines) that demonstrate writing skills with a portfolio of published articles (preferably in the B2B domain).
• Knowledge of US English and Business Writing style.
• Ability to work effectively in a fast-paced environment with changing requirements and shifting priorities.
• Strong, clear, and concise communication skills; impeccable grammar and punctuation with an ability to learn B2B content industry nuances quickly for creating advanced assets and mentoring associates whenever required.
• Ability to meet daily content creation deadlines and learn new concepts with enthusiasm.
• Capable of peer-proofreading to ensure content accuracy and consistency.
• Committed to adhering to all organizational guidelines and standards.

Responsibilities

Crafting Engaging Content

• Develop engaging content aligning with the various solutions areas of Machintel
• Focus on creating narratives that highlight advancements and success stories in the relevant industry.

Utilizing Data-Driven Insights

• Incorporate data-driven insights into content creation.
• Forge meaningful connections and resonate with the target audience through content that leverages data.

Dynamic Content Creation

• Produce diverse content for various brands of Machintel and its publications.
• Ensure that the content is dynamic, relevant, and resonates with niche audiences.

Lead Generation Focus

• Contribute to content supporting lead cultivation.
• Craft content for customized campaigns that facilitate remarkable brand interactions and success in lead generation.

Content Management and Collaboration

• Adhere to the content strategy and editorial calendars, ensuring consistent content creation.
• Collaborate closely with other teams and demonstrate a high level of time management and organization to consistently meet daily deadlines for content creation.