AWS APAC

Amazon Web Services (AWS) offers a suite of cloud-computing services through its on-demand computing platform including Elastic Compute Cloud (EC2) and Simple Storage Service (S3). These services include computing, storage, networking, database, analytics, application services, deployment, management, mobile, developer tools and loT tools.

To provide these services to new clients in the insurance and financial services industry, AWS conducted lead generation campaigns across the APAC, India, and ASEAN regions. The target prospects were financial managers and senior decision-makers at mid-sized companies. AWS APAC conducted a webinar week, and branded content including video, was developed and provided for further promotion. The preferred marketing methods were email marketing and content syndication across a variety of channels.

The Capital Report, Machintel's publication for decision-makers ni the insurance industry (and other Machintel media network publications), and its associated social media communities were used to engage the target audiences with promotional content. Several micro-sites were developed for the campaign and all site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MQL leads generated.

Digital Assets

• Best Practices Scaling Web Application (Video)
• Get Started and Migrate Your Data to AWS (Video)