DocuSign

DocuSign's Digital Transaction Management (DTM) platform and eSignature solution help more than 250,000 companies and 100 million users in 188 countries to sign, send and manage documents through e-signature solutions. To promote awareness of DocuSign's involvement in xDTM, a new standard for trust and connectivity around digital transaction management, DocuSign conducted lead generation campaigns across the United States.

The target audiences included IT managers and decision-makers at US companies whose business revenues exceeded 100 million. The preferred marketing methods were email marketing and content syndication across a variety of channels. DocuSign provided a white paper in xDTM through Aragon Research for further promotion.

Real Estate Report, Machintel’s publication for decision-makers in the Real Estate industry, and its associated social media communities were used to engage the target audiences with promotional content. All micro-site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement, on-time delivery of leads, and 100% acceptance rates of MQL leads generated.

Digital Assets

• Digital Transaction Management: The New WayAhead for Digital Business