Lorman

After 30 years and educating over 1.4 million professionals, Lorman knows that continuing education does not always happen Monday-Friday from 8:00 am-5:00 pm. They understand your need for concise, accurate and timely information that impacts your business and clients. Lorman Education Services accommodates your needs by offering live webinars and on-demand products on regulations, laws and business changes. Lorman partnered with Machintel in 2016 to conduct a lead generation campaign before the launch of a live webinar, “What Contractors Need to Know about OCIPs and CCIPs" in order to boost attendance and product sales.

The target audiences included C-suite executives and managers in Real Estate, Development, and Construction companies across the US with revenues of 100 million and above. The preferred marketing methods were email marketing and content syndication across a variety of channels, including a successful social media component. Lorman provided the webinar information and its associated products for promotion.

The Real Estate Report, Machintel’s publication for decision-makers in Construction and Real Estate, and its associated social media communities were used to engage the target audiences with Lorman's product information. All micro-site visitors were retargeted to enhance product awareness.

The campaigns achieved high levels of engagement, experienced repeat interactions with potential customers through retargeting, completed on-time delivery of leads, and achieved 100% acceptance rates of the MOL leads generated.

Digital Assets

·  What Contractors Need to Know about OC/Ps and CC/Ps