Nokia Connectivity Solutions

Nokia provides carrier-grade, highly reliable network solutions based on standardized technologies to help railway operators and public transport authorities ensure on-time, safe, and connected journeys. Nokia's Connectivity Solutions enable the smooth migration of legacy products and services towards the next generation of Railways broadband technology.

To build awareness of Nokia's Railway Connectivity Solutions, Nokia conducted brand awareness and demand generation campaigns (with specific filters) focused on mid-sized businesses to enterprises across the US.

The target audiences included mid to senior-level decision-makers in IT, IT security, operations, and networking. Branded content, including content related to ultra-broadband connectivity and network transformation with IP MPLS, was developed by Nokia and provided for promotion to the target audience. The preferred marketing method was email followed by content syndication across a variety of channels.

The Wheels Report, Machintel's publication for transportation and logistics decision-makers, and its associated social media communities were used to engage the target audiences with Nokia's promotional content. Micro-sites were built for the digital assets. Al site visitors were retargeted to enhance brand and product awareness. Contact information for all leads was tele-verified.

The campaigns achieved the intended level of engagement within specific target accounts, 100% on-time delivery of leads, and 100% audience engagement targets achieved by category.

Digital Assets

• Delivering Ultra-Broadband Connectivity In Rail Public Transport

• Network Transformation With IP MPLS For Railways operators