Marketing Glossary - Data - Data Wrangling

Data Wrangling

What is Data Wrangling? 

Data Wrangling, also known as data munging, is the process of cleaning, structuring, and enriching raw data into a more usable format. It involves transforming and mapping data from one "raw" form into another to prepare it for analysis.

Where is it Used? 

Data Wrangling is essential in data science and business analytics, particularly when dealing with large, unstructured, or complex data sets that need to be analyzed or visualized.

Why is it Important?

  • Efficiency in Analysis: Prepares data for quick and effective analysis.
  • Improved Data Quality: Enhances the accuracy and usability of data.
  • Better Insights: Enables more accurate and insightful data analysis outcomes.

How Does Data Wrangling Work? 

Data Wrangling involves several steps, including data discovery, structuring, cleaning, enriching, and validating, often using automated tools to handle large volumes of data effectively.

Key Takeaways/Elements:

  • Critical Step in Data Analysis: Acts as a foundational step in the data analysis process.
  • Time-Consuming but Crucial: Can be labor-intensive but is crucial for achieving reliable analysis results.
  • Tools and Technologies: Utilizes a variety of tools ranging from spreadsheets to advanced data management platforms.

Real-World Example: 

An e-commerce company uses data wrangling to clean and restructure customer transaction data from multiple online platforms, ensuring accurate analysis of buying patterns and customer preferences.

Use Cases:

  • Marketing Analytics: Preparing and analyzing customer data to tailor marketing strategies.
  • Financial Analysis: Cleaning and consolidating financial records for investment analysis and reporting.
  • Healthcare Research: Structuring clinical trial data for analysis and regulatory reporting.

Frequently Asked Questions:

What tools are commonly used for data wrangling?

Tools such as Trifacta, Talend, and Python libraries like pandas are popular for data wrangling tasks.

How long does data wrangling typically take in a data project?

It can vary but often consumes 50-80% of the time in a typical data analysis project, depending on the complexity and quality of the data.

What are the challenges associated with data wrangling?

Challenges include dealing with large volumes of data, varying data formats, and missing or inaccurate data.