Privacy policy

Last Updated: September 2023

Machintel Corporation and its affiliates (“Machintel”) is a global marketing company. We help our clients to improve how they advertise and market, through digital channels. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. Machintel values your privacy and is committed to protecting the privacy of your information.

This Privacy Policy (or “policy”) describes how Machintel uses the personal information you provide and the rights you have. We have created this Privacy Policy to help you exercise your rights.

• 1. Privacy Policy Overview
• 2. Information We Collect, Receive and Create About You
• 3. Data Processing and Retention
• 4. Sensitive Personal Information
• 5. Direct Marketing
• 6. Behavioral Advertising
• 7. Cookies
• 8. Information We Share With Third Parties
• 9. Additional Information for Individuals in Specific U.S. States
• 10. International Transfers of Information
• 11. Data Security and Breach Handling
• 12. Data Retention
• 13. Your Rights With Respect to Your Personal Information
• 14. How to Change Your Preferences
• 15. Contact Details
• 16. Children
• 17. How this Privacy Policy May Change

1. Privacy Policy Overview

This Policy explains how we may Process your information. This Policy may be amended or updated from time to time, so please check it regularly for updates.

Machintel owns and operates several interactive websites, mobile and connected applications, and other online interactive features and services, including, emails, newsletters, chat areas, forums, communities, sweepstakes and contests (collectively “services”). This Privacy Policy applies to all information collected about you by Machintel, regardless of how it is collected or stored, and describes, among other things, the types of information collected about you when you interact with the services, how your information may be used, when your information may be disclosed, how you can control the use and disclosure of your information, and how your information is protected.

This policy covers information collected through Machintel and its affiliates listed as follows:

• Machintel
• Deck 7
• Media 7
• Data.xyz
• Attentity
• Eventually.com
• Nathan Ark Software

Within Machintel, our most important asset is our relationship with our clients and user community. We are committed to maintaining the confidentiality, integrity, and security of the personal information of our customers, and want you to know how we protect your information submitted or collected through your use of our services. In part, the purpose of this policy is to notify users of Machintel’s policies and practices with respect to their data. By using the services provided you have agreed to the Terms of Use (or ToU); and this policy is a part of the ToU.

2. Information we Collect, Receive and Create about You

We may collect or obtain information about you when you sign up, when you create profiles, pages or contributions, when you use and interact with our services and when you make your personal information public. In some cases, we may also receive information about you from third parties.

Data you provide when you sign up: This is, for example, username, password, subscription information, and basic information about any other accounts you choose to associate with your registration, like your LinkedIn, Facebook, or Google account.

Data you provide when you create profiles, pages or contributions: This is user generated contributions, such as the contents of profiles, including your profile name, contact details and any demographic information you choose to provide; as well as any comments and posts made in forums. We seek to provide users with an opportunity to be a part of an online community and communicate and share with others. This can include personal information that users choose to share. We encourage all our users to make conscious choices about what they share online. Machintel, including its affiliates and subsidiaries, is not responsible for the information you disclose to the public using our services.

Inferences: We may infer data about you based on your interests, where you live, what language(s) you speak, and other data we have access to.

Data we collect through your use of our services: We make and keep records when we provide you support or assistance on our services. We may also collect information about how you interact with our various services (or parts of our services) or third-party content you see on our apps and sites. We also collect data on how you interact with the ads you see.

Data we receive from third parties: In some cases, we may receive information about you from third parties, for example, social networking sites. Please note that this policy does not cover the practices of third parties, including those that may disclose information to Machintel.

The information we collect includes deviceid, lat / long, name, address, age, date of birth, e-mail address, telephone number, ip addresses, cookies and site activity data. We may disclose the information collected to unaffiliated third parties for any legally permissible purpose including but not limited to marketing, advertising, publishing, lead generation, analytics and contextual recommendations. Additionally, our site has areas in which you may post text, images, and video. Any information posted in these areas is routinely archived. You can opt out of providing this additional information by not entering it when asked, or if you have already provided your information, you can opt out by emailing dpo@machintel.com

3. Data Processing and Retention

We process your personal information in order to provide you the best experience of our services. We may also process your Information where the processing is necessary for the establishment, exercise or defense of legal rights.

Below is a chart stating which categories of your personal information we process for which purposes specifically, and how long we retain that data. Our processing of your data is subject to your use of our service, your privacy preferences, and your account settings choices.

Personal Information

We may Process the following categories of Personal Information about you:

4. Sensitive Personal Information

We may process your precise location data where we have, in accordance with applicable law, obtained your consent prior to processing your sensitive personal information.

We do not seek to collect or process other sensitive personal information, such as, race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, or sex life. Where users choose to disclose sensitive personal information within profiles, contributions or other free-text fields available through Machintel, we do not use the sensitive information for any additional purpose without consent, unless required to comply with laws, or prevent crimes.

5. Direct Marketing

We may use the contact details you provided us to reach out to you with information regarding services that may be of interest to you, for example, upcoming promotions. You may unsubscribe from the Machintel newsletter and email lists at any time by following the unsubscribe instructions included in every email we send or you can manage your email subscriptions at any time by editing your personal profile We will not send you any emails from a list you unsubscribed from, but we may continue to contact you to the extent necessary for the purposes of other Services you have requested or for additional emails you have signed up for.

6. Behavioral Advertising

Machintel and third parties, subject to your privacy choices and settings, may collect data about your behavior while using our services in order to provide you with more relevant interest-based advertising on other websites and applications, as well as our partners’ platforms and media channels. If you do not wish to receive this advertising, please contact us at dpo@machintel.com

7. Cookies

We may collect information about you through the use of cookies and similar technologies on our sites and apps, or your devices. We also may permit our third-party service providers to perform various analytics functions and to provide you with more relevant or interest-based advertisements using cookies.

Some third parties may choose to use their own cookies for the purposes of collecting information relating to the viewing of their advertising. To learn more about how we use cookies, and to manage your preferences, please see our Cookie Policy. This policy, and our Cookie Policy, are only intended to cover the use of cookies as they relate to Machintel businesses.

8. Information We Share with Third Parties

Machintel Companies: Machintel owns multiple brands in the areas of technology, data, publishing, intelligence, and events. We share your information with other businesses owned by Machintel to assist us in the operation of our services, improve them, and further develop them.

We also share information with other Machintel companies for the purposes of targeted advertising. If you would like to opt out of the sale or sharing of your data with other Machintel companies, you can do so by contacting us at dpo@machintel.com.

Other Third-Parties: We may also share your personal information with the following:

• Relevant third-party provider, where our services use third party advertising, plugins or content, subject to your privacy choices and settings, and our ToU.
• Merchants, business partners, or advertisers where you consented and chose to participate in offers, contests, or other activities.
• Third-party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements and limitations;
• legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
• Any party as directed by a law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
• Law enforcement for the purposes of prevention, detection, or investigation of criminal offenses and any legal proceedings associated with them.
• In the case of a full or partial acquisition, relevant third parties.
• Data a customer agrees to share, such as survey data.

Combine our behaviors with third party Segments, which will be used for the following uses:

• make audience Segments available to our customers for (1) the creation of audiences (modeled and non-modeled), which can be exported to other platforms on behalf of our customers for the purpose of targeted advertising and sale; and (2) use in analytics, product research, development, and content personalization;
• license audience Segments to other platforms for sale to that platform's customers for the creation of audiences for the purpose of targeted advertising, analytics, and sale;
• use audience Segments within DSPs, CRMs and other third party platforms.

On occasion Machintel will make available to potential advertisers, research firms, and business partners aggregated results from research it has conducted regarding visitors to the Website. Machintel may count, track, and aggregate visitor activity into our analysis of general traffic flows to the Website and may merge this information into group data, which may then be shared on an aggregated basis with potential advertisers, research firms, and business partners. In a case, Machintel will only provide demographic information on an aggregated basis and does not disclose individual user information.

9. Additional Information for Individuals in Specific U.S. States

Depending on the specific privacy laws of your U.S. State, you may possess distinct rights regarding your data privacy. These supplementary legal provisions oblige Machintel to furnish individuals with specific details concerning the handling of their 'personal information' and the entitlements granted to them under these laws.

Personal Information

In broad terms, "personal information" encompasses any data that can directly or indirectly pertain to, describe, or reasonably link to an individual or household. This includes particulars such as names, addresses, mobile device IDs, exact location information, IP and cookie IDs, as well as inferences and biometric data.

The table below provides information on the types of "personal information" (defined by various U.S. state privacy laws) that we have gathered from or regarding individuals in the past twelve (12) months:

Classifications of Personal Information Sources

We obtain your personal information from the following sources:

• From you: This includes information you provide to us directly on our Website or that is automatically collected through your use of our Website, as further outlined in this Privacy Policy.
• Our customers: Your information may be shared with us by our customers for the purpose of delivering services to them.
• Third Parties and Partners: Our data suppliers, who may be third-party resellers, gather your personal information either directly or indirectly and then furnish it to us for the purpose of providing Services, as detailed in this Privacy Policy.

Providing Personal Information for Commercial Intentions

Business Purpose

We may, for business purposes, disclose your personal information to affiliates and service providers. Business purposes are typically defined by various privacy laws as the use of personal information for operational or other explicitly stated objectives. In the twelve (12) months prior to this, we have revealed the subsequent categories of personal information for business purposes:

• Identifiers
• Precise Geolocation Data
• Internet or Network Activity
• Demographic Data
• Inferences

The subsequent categories encompass third parties to whom we have disclosed your personal information for business purposes:

• Our affiliates
• Service providers.

10. International Transfers of Information

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage third party service providers. By using the Service, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules than in your country. While such information is outside of USA, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country. However, our practices regarding your Personal Information will at all times continue to be governed by this Privacy Statement and, if applicable, we will comply with the GDPR requirements providing adequate protection for the transfer of Personal Information from the EU/EEA to third country. For written information about our policies and practices regarding service providers outside of USA, dpo@machintel.com

11. Data Security and Breach Handling

We implement appropriate technical and organizational security measures to protect your personal information against unlawful destruction, loss alteration, misuse, or unauthorized access while in our possession. All parties we contract with must agree to provide reasonable data security measures for the customer information we share with them, in compliance with applicable laws and regulations.

If we learn of a security breach that affects our users, we may send an email or other direct communication to you, or post a blog to notify the public on our Help and Support Security Center. If you have any reason to believe that your data with us has been compromised (for example, there has been unauthorized access to your account), please contact us at dpo@machintel.com

12. Data Retention

We will retain your personal information for as long as is necessary in connection with the purposes set out in this policy, and in accordance with applicable laws. For more details on how long data is retained see the table in Section 3.

13. Your Rights With Respect to Your Personal Information

Many privacy regulations afford consumers a number of specific rights. The EEA, Brazil, California, Colorado, Virginia, and several other U.S. states grant specific rights to people living under their jurisdiction. Machintel aims to treat all our customers fairly affording users in all other regions similar privileges.

Your rights:

• Right to Withdraw Consent: Where you are requested to consent to the processing of your personal information, you have the right to withdraw your consent at any time.
• Right to Know: You have a right to know what personal information we collect, process, and share or sell. This policy is meant to provide transparency with regard to your data. If you have additional questions, you can email us at dpo@machintel.com
• Right of Access: You can request a copy of the personal information we have collected about you from us.
• Right to Delete/Erase: You can request us to delete all the information we have collected about you. It is important to note that by exercising your right to deletion you may lose access to your account and any purchases, points or features associated with it. If you wish to cancel your account or to request that we no longer use some or all of your information to provide you services, please contact us at dpo@machintel.com
• Right to Request Rectification: If you find that any of your information that we are processing is inaccurate, you can contact us to have your information corrected. In response, we will cancel or remove your information but may retain and use copies of your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. For certain requests, we may require additional information.
• Right to Opt-out of the Sale or Sharing for Targeted Ads: Under some circumstances we may sell or share the personal data you provide to us to provide ads to you that align with your interests. If you would prefer not to have your data sold or shared, you can opt-out of selling or sharing by submitting a request by emailing us at dpo@machintel.com We may ask for additional information to verify your request.
• Right to Object to the Processing: You can object to our processing of your personal information by contacting us at dpo@machintel.com , under certain circumstances. By objecting to processing, you may not be able to access some or all of our services. This right is limited to personal data processed for commercial purposes.
• Right to Object to the Use of Sensitive Personal Information: You have the right to object to our use of your sensitive personal information. Sensitive personal information is information about your health, race, religion, sexual orientation, gender identity, political opinions or philosophical beliefs. You should always be mindful about the personal information you share online, especially when it is sensitive in nature.
• Right to Object to Automated Processing: You have a right to object to the processing of your data for the purposes of automated decision making about you.
• Right to not be Discriminated Against: You have a right to not be discriminated against by Machintel for exercising your rights.

California Privacy Rights:

The California Consumer Privacy Act provides some California residents with the additional rights listed below:

• Right to Know: You have the right to know and see what data we have collected about you over the past 12 months, including:
  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information is collected;
  • The business or commercial purpose for collecting your personal information;
  • The categories of third parties with whom we have shared your personal information; and
  • The specific pieces of personal information we have collected about you.


• Right to Delete: You have the right to request that we delete the personal information we have collected from you (and direct our service providers to do the same). There are a number of exceptions, however, that include, but are not limited to, when the information is necessary for us or a third party to do any of the following:
  • Complete any transaction(s);
  • Provide you a good or service;
  • Perform a contract between us and you;
  • Protect your security and prosecute those responsible for breaching it;
  • Fix our system in the case of a bug;
  • Protect the free speech rights of you or other users;
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;
  • Comply with a legal obligation; or
  • Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

In order to make privacy requests please email us at dpo@machintel.com . Our contact information can be found in the “Contact Details” section below.

You may be required to verify your identity before we can give effect to these rights. If you are making a request on behalf of a user, we require a signed authorization letter from the consumer.

14. How to Change Your Preferences

Please get in touch with us by one of the following methods to exercise any of the foregoing rights:

• Contact us at: Do not Sell My Info
• Email us at: dpo@machintel.com Or privacy@machintel.com

Access to Your Personal Information. Upon request Machintel will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by logging into your account, contacting us through our Privacy Portal, or emailing us at dpo@machintel.com, regardless of your citizenship or location. We will respond to your request within a reasonable timeframe.

Your Newsletter and Email Subscriptions. You can opt out or unsubscribe to a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Or click here. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.

Direct Mailings, Push Notifications, and Unsubscribing. Where you have consented to receive marketing communications from us, we will send you emails and/or push notifications (depending on what you have consented to). You may withdraw your consent for email marketing communications (i.e. unsubscribe) at any time by (i) clicking the “Unsubscribe” link in a marketing communication email we send you; or (ii) using the “Notifications” or “Settings” page in the account area. You may withdraw your consent for web-related notifications (i.e., unsubscribe) at any time through your browser settings. You may also withdraw your consent by emailing our support team(s) at the email addresses below. Please allow two working days for this instruction to take effect in all of our systems.

Opting Out of Tracking. Currently, our Services do not recognize browser do-not-track signals. However, you may manage how your browser handles cookies and related technologies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Social Media. You can manage the sharing of certain personal data when you register with us through a social media platform or application, such as through Facebook Connect or Google. Please refer to the privacy settings of the social media platform or application to determine how you may adjust our permissions and manage the interactivity between us and your social media account. By registering with us through a social media platform, you grant us permission to access all of the elements of your social network profile information that you have chosen to share with us and to use it in accordance with the social media platform’s terms of use and this privacy notice.

Location Based Services. You may opt-out of having your Precise Location Data collected by Machintel at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).

California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt out of providing Personal Information, we do not respond to Web browsers’ “do not track” signals. California’s “Shine the Light” law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to the contact details set out in Section 14 below.

EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us at dpo@machintel.com. If you have any further questions upon receipt of your completed DSAR please email us at dpo@machintel.com. If you are an EU resident and have any unresolved privacy concern, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.

Contact and Complaints. If you are in the UK or EEA, you have the right to make a complaint to the relevant supervisory authority in your country, the details of which are available via the links below. We would, however, appreciate the chance to deal with your concerns before you approach a supervisory authority, so please contact us in the first instance. Questions, comments and requests regarding this Privacy Policy are welcomed and may be addressed by contacting us at dpo@machintel.com.

• UK: https://ico.org.uk/
• EEA: https://edpb.europa.eu/about-edpb/about-edpb/members_en

15. Contact Details

If you have any comments, questions or concerns about any of the information in this Privacy Policy, or any other issues relating to the processing of your personal information carried out by us, or on our behalf, please contact:

Machintel
Attention: Legal Department
4275 Executive Sq
La Jolla, CA 92037
United States

Our Data Protection Officer may be contacted at dpo@machintel.com. To exercise your privacy rights, please reach out to our DPO at this address.

16. Children

These services are not intended for use by children, especially those under 16. We reserve the right to remove a user’s account at any time, when necessary, if we discover that a user is under the required age limit for the service. If you have reason to believe we have collected personal information from someone under 16, please report it to us so we can take appropriate steps to rectify this.

17. How this Privacy Policy May Change

This policy may be amended or updated from time to time at our discretion. Any updates will be effective at the time of publication, unless specified otherwise. Your continued use of our services after the publication of a policy update constitutes your consent to the changes. We will notify you prior to making policy updates that materially change the way we treat your personal data, and will not use your data in a materially different manner without your consent.