Privacy Policy

Last Updated: October 2024

Machintel Corporation and its affiliates (“Machintel,” “we,” “us,” or “our”) are global marketing companies. We help our clients improve how they advertise and market through digital channels. We believe that the responsible use of data supports business growth and builds strong relationships between brands and consumers. Machintel values your privacy and is committed to protecting the privacy of your information.

This Privacy Policy (“Policy”) describes how Machintel uses the personal information you provide and the rights you have. We have created this Policy to help you exercise your rights.


1. Privacy Policy Overview

This Policy explains how we may process your information. This Policy may be amended or updated from time to time, so please check it regularly for updates.

Machintel owns and operates several interactive websites, mobile and connected applications, and other online interactive features and services, including emails, newsletters, chat areas, forums, communities, sweepstakes, and contests (collectively “Services”). This Policy applies to all information collected about you by Machintel, regardless of how it is collected or stored, and describes, among other things:

  • The types of information collected about you when you interact with the Services.
  • How your information may be used.
  • When your information may be disclosed.
  • How you can control the use and disclosure of your information.
  • How your information is protected.

This Policy covers information collected through Machintel and its affiliates listed as follows:

Within Machintel, our most important asset is our relationship with our clients and user community. We are committed to maintaining the confidentiality, integrity, and security of the personal information of our customers and want you to know how we protect your information submitted or collected through your use of our Services. By using the Services provided, you have agreed to the Terms of Use (“ToU”); and this Policy is a part of the ToU.


2. Information We Collect, Receive, and Create About You

We may collect or obtain information about you when you sign up, when you create profiles, pages, or contributions, when you use and interact with our Services, and when you make your personal information public. In some cases, we may also receive information about you from third parties.

Personal Information We Collect

We collect personal information from various sources, including public records, social media platforms, online interactions, and third-party data sources. The types of personal information we collect may include:

  • Name
  • Address
  • Phone number
  • Email address
  • Demographic data
  • Purchase history
  • Browsing habits
  • Connected TV IDs (CTV IDs)
  • Mobile Advertising IDs (MAIDs)
  • Device Information and Device IDs

Data You Provide When You Sign Up: Registration Information - Username, password, subscription information, and basic information about any other accounts you choose to associate with your registration, like your LinkedIn, Facebook, or Google account.

Data You Provide When You Create Profiles, Pages, or Contributions: User-Generated Content - Contents of profiles, including your profile name, contact details, demographic information you choose to provide, comments, and posts made in forums. We encourage all our users to make conscious choices about what they share online. Machintel, including its affiliates and subsidiaries, is not responsible for the information you disclose to the public using our Services.

Inferences: We may infer data about you based on your interests, where you live, what language(s) you speak, and other data we have access to.

Data We Collect Through Your Use of Our Services: Usage Data - We make and keep records when we provide you support or assistance on our Services. We may also collect information about how you interact with our various Services or third-party content you see on our apps and sites, including how you interact with the ads you see.

Data We Receive from Third Parties: Third-Party Sources - In some cases, we may receive information about you from third parties, for example, social networking sites. Please note that this Policy does not cover the practices of third parties, including those that may disclose information to Machintel.

Additional Information Collected: We collect information including Device IDs, latitude/longitude, IP addresses, cookies, and site activity data. We collect data related to over-the-top (OTT) and connected TV (CTV) services, which may include CTV IDs and MAIDs. This data is used to enhance our advertising services, improve user experience, and provide relevant content and advertisements.

Data Sharing: We may disclose the information collected to unaffiliated third parties for any legally permissible purpose, including but not limited to marketing, advertising, publishing, lead generation, analytics, and contextual recommendations. This data sharing helps us and our partners deliver personalized advertisements that are more relevant to your interests.

User-Posted Content: Our site has areas where you may post text, images, and videos. Any information posted in these areas is routinely archived. You can opt out of providing this additional information by not entering it when asked or, if you have already provided your information, you can opt out by emailing dpo@machintel.com.


3. Data Processing and Retention

We process your personal information to provide you with the best experience of our Services. We may also process your information where the processing is necessary for the establishment, exercise, or defense of legal rights.

Below is a chart stating which categories of your personal information we process for specific purposes, whether we sell or share this information, and how long we retain that data. Our processing of your data is subject to your use of our Service, your privacy preferences, and your account settings choices.


Categories of Personal Information Collected

Personal Information

Purpose of Processing

Sold or Shared with Third Parties

Retention Period
Account Information (Personal Details): Your name; postal address; telephone and/or mobile number; email address; employer; username or login details; password; public social media handles or profiles.
  • To provide use of our Services as agreed in the ToU.
  • To communicate with you regarding your account and our Services.
 Sold or Shared with marketing partners, service providers, and analytics partners. For the life of the account and a reasonable and legally compliant time thereafter.
App Data: Information collected from third-party apps and tools. For more details, contact us at dpo@machintel.com.
  • Maintain and improve service standards.
 Sold or Shared with marketing partners and analytics providers. For the life of the account and a reasonable and legally compliant time thereafter.
Audio, Video, and Other Electronic Data: Audio, electronic, visual, or similar information such as photographs, video submissions, and call recordings.
  • Promote user expression through our Services.
  • Conduct contests and rewards.
 Sold or Shared with advertising and marketing partners, and service providers. For the life of the account and a reasonable and legally compliant time thereafter.
Consent Records: Records of any consents you have given, including the date and time, means of consent, and any related information.
  • Comply with applicable laws and regulations and respect users’ choices.
 Shared with legal authorities and compliance partners. For the life of the account and a reasonable and legally compliant time thereafter.
Customer Records: Electronic records containing personal information, such as name, signature, address, telephone number, or financial information.
  • Maintain service standards.
  • Facilitate communication between you and our company.
 Sold or Shared with marketing partners, payment processors, and service providers. Customer Records: electronic customer records containing personal information, such as name, signature, address, telephone number, or any financial information.
Customer Support Data: Personal data collected through your communications with our customer support team.
Note: Please ensure that no sensitive personal data is submitted (e.g., health information, political or religious beliefs, information about minors).
  • Provide customer support and address inquiries.
 Shared with customer support platforms and service providers. For the life of the account and a reasonable and legally compliant time thereafter.
Demographic Information: Gender; age/date of birth; nationality; salutation; job title; company information; education; work experience; language preferences.
  • Enable customer expression.
  • Personalize marketing efforts.
  • Maintain and improve service standards.
 Sold or Shared with advertising and marketing partners, and analytics providers. Demographic Information: gender; age/date of birth; nationality; salutation; job title, company information, education, work experience and other professional information; language preferences.
Location Information: Precise geographic location of your device, including physical location and movements.
  • Provide relevant content and marketing based on location.
  • Maintain service standards.
 Sold or Shared with advertising partners, analytics providers, and service partners. Location Information: location data that describes the precise geographic location of your device (“Precise Location Data”). This may include your physical location and movements that allows us to periodically determine your geolocation, such as your location in your state/province, city, or neighborhood.
Profile Information and User Contributions: Information you choose to share publicly, such as profiles, project pages, and user contributions.
Note: This user-generated content is publicly available.
  • Enable customer expression.
  • Provide Services as agreed in the ToU.
 Sold or Shared with marketing partners, other users, and service providers. For the life of the account and a reasonable and legally compliant time thereafter.
Inferences: Profiles reflecting preferences, characteristics, predispositions, behavior, and attitudes.
  • Personalize marketing efforts.
  • Maintain and improve service standards.
 Sold or Shared with advertising partners and analytics providers. For the life of the account and a reasonable and legally compliant time thereafter.
Transaction Information: Information on how you interact with our Services, including records of products or services purchased, considered, or your interaction with emails and applications.
  • Fulfill contractual obligations.
  • Provide full use of our Services as agreed in the ToU.
  • Personalize marketing efforts.
 Sold or Shared with marketing partners, analytics providers, and service partners. For the life of the account and a reasonable and legally compliant time thereafter.
Views and Opinions: Any views and opinions you or others choose to send to us or publicly post about us on social media or in the Services.
  • Enable customer expression.
  • Promote user engagement.
 Sold or Shared with marketing partners, analytics providers, and service partners. For the life of the account and a reasonable and legally compliant time thereafter.
Device Information and Device ID: Device ID, device type, operating system, software information, and settings.
  • Maintain and improve the quality of Services.
  • Personalize user experience.
 Sold or Shared with advertising partners, analytics providers, and service partners. For the life of the account and a reasonable and legally compliant time thereafter.
CTV IDs: Connected TV IDs associated with internet-enabled televisions or streaming devices.
  • Provide personalized content on connected TV platforms.
  • Maintain and improve service quality.
Sold or Shared with advertising partners, analytics providers, and OTT service partners. For the life of the account and a reasonable and legally compliant time thereafter.
Advertising Identifiers (MAIDs): User-resettable identification numbers for advertising (e.g., IDFA for iOS, AAID for Android).
  • Maintain and improve the quality of Services.
  • Personalize advertising content.
 Sold or Shared with advertising networks, analytics providers, and marketing partners. For the life of the account and a reasonable and legally compliant time thereafter.
Connectivity Data: Wi-Fi connection, service set identifier (“SSID”), International Mobile Subscriber Identity (“IMSI”), and International Mobile Equipment Identity (“IMEI”).
  • Enhance connectivity services.
  • Personalize marketing efforts.
 Sold or Shared with advertising partners, service providers, and network partners. For the life of the account and a reasonable and legally compliant time thereafter.
Cookies and Engagement Data: Information collected through cookies and similar technologies about your interactions with our Services and third-party channels.
  • Maintain and improve the quality of Services.
  • Personalize content and ads.
  • Provide social media features.
  • Analyze traffic.
 Sold or Shared with advertising partners, service providers, and network partners. In compliance with our Cookie Policy.


Opt-Out of the Sale or Sharing of Personal Information

To opt out of the sale or sharing of your personal information, including your email address, mobile identifiers (such as MAIDs), and third-party cookies, please visit our Do Not Sell or Share My Personal Information page.

By visiting this page, you can:

  • Opt out using your email address.
  • Opt out using your mobile advertising identifier (MAID).
  • Opt out of third-party cookie tracking.

Important: Opting out of the sale or sharing of your personal information may affect the personalization of ads and content you receive. For more information on how we handle opt-out requests and the impact on your user experience, please refer to our Privacy Policy or contact us at dpo@machintel.com.


4. Sensitive Personal Information

We may process your precise location data where we have, in accordance with applicable law, obtained your consent prior to processing your sensitive personal information.

We do not seek to collect or process other sensitive personal information, such as race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, or sex life. Where users choose to disclose sensitive personal information within profiles, contributions, or other free-text fields available through Machintel, we do not use the sensitive information for any additional purpose without consent unless required to comply with laws or prevent crimes.


5. Direct Marketing

We may use the contact details you provided to reach out to you with information regarding Services that may be of interest to you, such as upcoming promotions. You may unsubscribe from the Machintel newsletter and email lists at any time by following the unsubscribe instructions included in every email we send, or you can manage your email subscriptions at any time by editing your personal profile. We will not send you any emails from a list you unsubscribed from, but we may continue to contact you to the extent necessary for the purposes of other Services you have requested or for additional emails you have signed up for.


6. Behavioral Advertising

Machintel and third parties, subject to your privacy choices and settings, may collect data about your behavior while using our Services to provide you with more relevant interest-based advertising on other websites and applications, as well as our partners’ platforms and media channels. If you do not wish to receive this advertising, please contact us at dpo@machintel.com


7. Cookies

We may collect information about you through the use of cookies and similar technologies on our sites and apps or your devices. We also may permit our third-party service providers to perform various analytics functions and to provide you with more relevant or interest-based advertisements using cookies.

Some third parties may choose to use their own cookies for the purposes of collecting information relating to the viewing of their advertising. To learn more about how we use cookies and to manage your preferences, please see our Cookie Policy.  This Policy and our Cookie Policy are only intended to cover the use of cookies as they relate to Machintel businesses.


8. Information We Share with Third Parties

We are committed to being transparent about how we handle your personal information. This section details the specific categories of personal information we sell or share with third parties, the third parties with whom we share the information, and the purposes for which we share or sell the information.


Data Sharing and Selling Table
Type of Personal Information Third Parties Shared With Purpose of Sharing/Selling
Account Information (Personal Details): Your name; postal address; telephone and/or mobile number; email address; employer; username or login details; password; public social media handles or profiles.
  • Marketing Partners
  • Service Providers
  • Analytics Partners
  • Marketing and promotional activities
  • Service improvement
  • Analytics and performance measurement
App Data: Information collected from third-party apps and tools.
  • Marketing Partners
  • Analytics Providers
  • Enhance marketing efforts
  • Service quality improvement
Audio, Video, and Other Electronic Data: Audio, electronic, visual, or similar information such as photographs, video submissions, and call recordings.
  • Advertising and Marketing Partners
  • Service Providers
  • Marketing campaigns
  • Service enhancement
  • Promotional activities
Consent Records: Records of consents given, including date, time, and means of consent.
  • Regulatory Bodies
  • Compliance Partners
  • Legal compliance
  • Regulatory reporting
Customer Records: Electronic records containing personal information like name, signature, address, telephone number, or financial information.
  • Marketing Partners
  • Payment Processors
  • Service Providers
  • Marketing strategies
  • Operational efficiency
  • Transaction processing
Customer Support Data: Personal data collected through communications with our customer support team.
  • Customer Support Platforms
  • Service Providers
  • Enhance customer service
  • Address inquiries
Demographic Information: Gender; age/date of birth; nationality; job title; company information; education; work experience; language preferences.
  • Advertising and Marketing Partners
  • Analytics Providers
  • Targeted advertising
  • Personalized marketing
  • Market research
Location Information: Precise geographic location of your device, including physical location and movements.
  • Advertising Partners
  • Analytics Providers
  • Service Partners
  • Location-based advertising
  • Personalized content
  • Service improvement
Profile Information and User Contributions: Public profiles, project pages, and user contributions.
  • Marketing Partners
  • Other Users
  • Service Providers
  • Promotional purposes
  • Service enhancement
  • User engagement
Inferences: Profiles reflecting preferences, characteristics, behavior, and attitudes.
  • Advertising Partners
  • Analytics Providers
  • Behavioral advertising
  • Personalized marketing
  • Analytics
Transaction Information: Records of products or services purchased, considered, or interactions with emails and applications.
  • Marketing Partners
  • Analytics Providers
  • Service Partners
  • Marketing strategies
  • Service improvements
  • Performance measurement
Views and Opinions: Any views and opinions you or others choose to send to us or publicly post.
  • Marketing Partners
  • Analytics Providers
  • Service Partners
  • Marketing activities
  • Service enhancement
  • User engagement
Device Information and Device ID: Device ID, device type, operating system, software information, and settings.
  • Advertising Partners
  • Analytics Providers
  • Service Partners
  • Targeted advertising
  • Personalization
  • Analytics and service enhancement
CTV IDs: Connected TV IDs associated with internet-enabled televisions or streaming devices.
  • Advertising Partners
  • OTT Service Partners
  • Analytics Providers
  • Targeted advertising on connected TV platforms
  • Audience measurement
  • Service improvement
Advertising Identifiers (MAIDs): User-resettable identification numbers for advertising (e.g., IDFA for iOS, AAID for Android).
  • Advertising Networks
  • Marketing Partners
  • Data Brokers
  • Targeted advertising
  • Marketing campaigns
  • Data analytics
Connectivity Data: Wi-Fi connection, SSID, IMSI, and IMEI.
  • Network Partners
  • Service Providers
  • Advertising Partners
  • Network optimization
  • Service delivery
  • Targeted advertising
Cookies and Engagement Data: Information collected through cookies and similar technologies.
  • Advertising Partners
  • Social Media Platforms
  • Analytics Partners
  • Personalized content and ads
  • Social media features
  • Traffic analysis and service improvement
    		•


    Details on Third Parties and Purposes

    • Machintel Companies: We share your information with other businesses owned by Machintel to assist in operating, improving, and developing our Services, as well as for targeted advertising.
    • Advertising and Marketing Partners: Companies that provide advertising and marketing services, enabling us to deliver personalized advertisements and marketing communications.
    • Analytics Providers: Companies that help us understand how our Services are used, allowing us to improve and optimize our offerings.
    • Service Providers: Third parties that perform services on our behalf, such as customer support, data processing, and hosting services.
    • OTT Service Partners: Over-the-top service providers that deliver content and advertisements on connected TV platforms.
    • Network Partners: Companies that assist in optimizing network performance and connectivity.
    • Regulatory Bodies and Compliance Partners: Entities we may share information with to comply with legal obligations and regulatory requirements.


    Purposes of Sharing/Selling Personal Information

    We share or sell your personal information for the following purposes:

    • Targeted Advertising and Marketing: Deliver personalized advertisements and marketing communications that may be of interest to you.
    • Service Improvement and Personalization: Enhance and personalize your experience with our Services.
    • Analytics and Performance Measurement: Analyze usage patterns to improve the performance and effectiveness of our Services.
    • Network Optimization: Improve connectivity and optimize network performance for better service delivery.
    • Legal Compliance: Comply with applicable laws, regulations, and legal processes.


    Opt-Out of Sale or Sharing of Personal Information

    If you would like to opt out of the sale or sharing of your personal information, including MAIDs, Cookies, and CTV IDs, you can do so by:

    For Mobile Advertising Identifiers (MAIDs), you can opt out by providing only your Device ID and selecting your device type (AAID for Android or IDFA for iOS) without needing to provide your email or business contact information.


    Legal and Regulatory Disclosures

    We may also share your personal information with legal and regulatory authorities:

    • As required by law or regulation.
    • For the purposes of reporting any actual or suspected breach of applicable law or regulation.
    • In response to a valid legal request from law enforcement or other government officials.
    • For the establishment, exercise, or defense of legal rights.


    Business Transfers

    In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.


    Aggregate and De-Identified Information

    We may share aggregate or de-identified information, which cannot reasonably be used to identify you, with third parties for:

    • Research and analysis.
    • Marketing and promotional activities.
    • Improving our Services.


    9. Additional Information for Individuals in Specific U.S. States

    Depending on the specific privacy laws of your U.S. State, you may possess distinct rights regarding your data privacy. These supplementary legal provisions oblige Machintel to furnish individuals with specific details concerning the handling of their 'personal information' and the entitlements granted to them under these laws.


    Personal Information

    In broad terms, "personal information" encompasses any data that can directly or indirectly pertain to, describe, or reasonably link to an individual or household. This includes particulars such as names, addresses, mobile device IDs, exact location information, IP and cookie IDs, as well as inferences and biometric data.

    The table below provides information on the types of "personal information" (defined by various U.S. state privacy laws) that we have gathered from or regarding individuals in the past twelve (12) months:

    "Personal Information" Category

    "Personal Information" Examples
    Identifiers Name, address, device identifier, Internet Protocol (IP) address, cookies, web beacons, account name, social security number, passport number, or other similar identifiers
    Customer Records Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
    Internet or Network Activity Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement
    Geolocation Data Physical location or movements
    Inferences Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
    Professional or Employment Information Current or past job history or performance evaluations
    Protected Classification Characteristics under U.S. State Privacy Laws or Federal Law ("Demographic Data") race, color, national origin, religion, gender, age, or disability


    Classifications of Personal Information Sources

    We obtain your personal information from the following sources:

    • From you: This includes information you provide to us directly on our Website or that is automatically collected through your use of our Website, as further outlined in this Privacy Policy.
    • Our customers: Your information may be shared with us by our customers for the purpose of delivering services to them.
    • Third Parties and Partners: Our data suppliers, who may be third-party resellers, gather your personal information either directly or indirectly and then furnish it to us for the purpose of providing Services, as detailed in this Privacy Policy.


    Providing Personal Information for Commercial Intentions

    Business Purpose: We may, for business purposes, disclose your personal information to affiliates and service providers. Business purposes are typically defined by various privacy laws as the use of personal information for operational or other explicitly stated objectives. In the twelve (12) months prior to this, we have revealed the subsequent categories of personal information for business purposes:

    • Identifiers
    • Precise Geolocation Data
    • Internet or Network Activity
    • Demographic Data
    • Inferences

    The subsequent categories encompass third parties to whom we have disclosed your personal information for business purposes:

    • Our affiliates
    • Service providers.


    US States with Privacy Laws

    California: California Consumer Privacy Act(CCPA)

    The California Consumer Privacy Act provides some California residents with the additional rights listed below:

    • Right to Know: You have the right to know and see what data we have collected about you over the past 12 months, including:
      • The categories of personal information we have collected about you;
      • The categories of sources from which the personal information is collected;
      • The business or commercial purpose for collecting your personal information;
      • The categories of third parties with whom we have shared your personal information; and
      • The specific pieces of personal information we have collected about you.
    • Right to Delete: You have the right to request that we delete the personal information we have collected from you (and direct our service providers to do the same). There are a number of exceptions, however, that include, but are not limited to, when the information is necessary for us or a third party to do any of the following:
      • Complete any transaction(s);
      • Provide you a good or service;
      • Perform a contract between us and you;
      • Protect your security and prosecute those responsible for breaching it;
      • Fix our system in the case of a bug;
      • Protect the free speech rights of you or other users;
      • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
      • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;
      • Comply with a legal obligation; or
      • Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

    For more details, please visit official website

    Virginia: Virginia Consumer Data Protection Act (VCDPA)

    The VCDPA, effective from January 1, 2023, provides Virginia residents with rights similar to the CCPA. It grants consumers the right to access and delete personal information and imposes obligations on businesses that process personal data. For more details, please visit official website

    Colorado: Colorado Privacy Act (CPA)

    The CPA, effective from July 1, 2023, is a comprehensive privacy law that gives Colorado residents rights similar to those in the CCPA and VCDPA. It includes provisions on data access, deletion, and opt-out rights. For more details, please visit official website

    Nevada: Nevada Revised Statutes Chapter 603A

    Nevada has a law that requires operators of websites and online services to provide consumers with the opportunity to opt-out of the sale of their information. The law is part of Nevada Revised Statutes Chapter 603A. For more details, please visit official website

    Maine: Act to Protect the Privacy of Online Consumer Information

    Maine's Act to Protect the Privacy of Online Consumer Information prohibits internet service providers from using, disclosing, selling, or permitting access to customer personal information without customer consent. For more details, please visit official website

    New York: Stop Hacks and Improve Electronic Data Security (SHIELD) Act

    The SHIELD Act in New York includes requirements for businesses to implement safeguards for the personal information of New York residents and mandates the reporting of data breaches. For more details, please visit official website

    Massachusetts: Data Breach Notification Laws

    Massachusetts has data breach notification laws that require entities to notify residents and the Attorney General in the event of a data breach. For more details, please visit official website

    Illinois: Biometric Information Privacy Act (BIPA)

    Illinois' BIPA regulates the collection, use, and storage of biometric information. It requires informed consent and imposes obligations on entities that collect and handle biometric data. For more details, please visit official website

    Washington: Washington Privacy Act (WPA)

    The Washington Privacy Act is comprehensive legislation that gives consumers the right to access, correct, delete, and opt-out of the sale of their personal data. It is similar to the CCPA and the GDPR in some respects. For more details, please visit official website

    Oregon: Oregon Consumer Information Protection Act

    The Oregon Consumer Information Protection Act imposes obligations on businesses to protect personal information and mandates notification to affected individuals in the event of a data breach. For more details, please visit official website

    Texas: Texas Privacy Protection Act

    The Texas Privacy Protection Act aims to enhance consumer privacy rights by allowing individuals to know what information businesses have collected about them and to request the deletion of that information. For more details, please visit official website

    New Jersey: New Jersey Consumer Data Privacy Act (CDPA)

    The New Jersey CDPA grants consumers certain rights regarding the processing of their personal data by businesses. It includes provisions for access, deletion, and opting out of the sale of personal information. For more details, please visit official website

    North Carolina: Consumer Privacy Act (CPA)

    The North Carolina Consumer Privacy Act is a comprehensive privacy law that provides consumers with rights similar to the CCPA, including the right to access and delete personal information. For more details, please visit official website


    10. Data Broker Registration and Compliance

    In compliance with state data privacy and data broker laws, Machintel is a registered Data Broker in the following states:

    The entity maintaining this website is a data broker under the laws of these states. Machintel is registered with the Secretary of State (SOS) in the states that require registration of data brokers with the SOS.  For example ,to conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on respective websites for the states (in the links above).

    As a registered Data Broker, we may collect, share, and sell certain types of data, including Connected TV IDs (CTV IDs), Mobile Advertising IDs (MAIDs), and other non-personally identifiable information. We comply with all relevant state laws to ensure the responsible handling, protection, and use of data. If you reside in these states, you have specific rights to request the disclosure of the data we collect, sell, or share. Additionally, you have the right to opt out of the sale of your personal information.

    For more information about your rights or to submit a request, please refer to the relevant sections of our Privacy Policy or contact us at dpo@machintel.com.


    11. International Transfers of Information

    Your Personal Information may be stored and processed in any country where we have facilities or in which we engage third party service providers. By using the Service, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules than in your country. While such information is outside of USA, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country. However, our practices regarding your Personal Information will at all times continue to be governed by this Privacy Statement and, if applicable, we will comply with the GDPR requirements providing adequate protection for the transfer of Personal Information from the EU/EEA to third country. For written information about our policies and practices regarding service providers outside of USA, dpo@machintel.com.


    12. Data Security and Breach Handling

    We implement appropriate technical and organizational security measures to protect your personal information against unlawful destruction, loss alteration, misuse, or unauthorized access while in our possession. All parties we contract with must agree to provide reasonable data security measures for the customer information we share with them, in compliance with applicable laws and regulations.

    If we learn of a security breach that affects our users, we may send an email or other direct communication to you, or post a blog to notify the public on our Help and Support Security Center. If you have any reason to believe that your data with us has been compromised (for example, there has been unauthorized access to your account), please contact us at dpo@machintel.com.


    13. Data Retention

    We will retain your personal information for as long as is necessary in connection with the purposes set out in this Policy and in accordance with applicable laws. For more details on how long data is retained, see the table in Section 3.


    14. Your Rights With Respect to Your Personal Information

    Many privacy regulations afford consumers a number of specific rights. The EEA, Brazil, California, Colorado, Virginia, and several other U.S. states grant specific rights to people living under their jurisdiction. Machintel aims to treat all our customers fairly, affording users in all other regions similar privileges.

    Your Rights

    1. Right to Withdraw Consent: Where you are requested to consent to the processing of your personal information, you have the right to withdraw your consent at any time.
    2. Right to Know: You have the right to know what personal information we collect, process, and share or sell. This Policy is meant to provide transparency regarding your data. If you have additional questions, you can email us at dpo@machintel.com.
    3. Right of Access: You can request a copy of the personal information we have collected about you.
    4. Right to Delete/Erase: You can request us to delete all the information we have collected about you. Please note that by exercising your right to deletion, you may lose access to your account and any purchases, points, or features associated with it. If you wish to cancel your account or request that we no longer use some or all of your information to provide you Services, please contact us at dpo@machintel.com.
    5. Right to Request Rectification: If you find that any of your information that we are processing is inaccurate, you can contact us to have your information corrected. We may retain and use copies of your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. For certain requests, we may require additional information.
    6. Right to Opt-Out of the Sale or Sharing for Targeted Ads: Under some circumstances, we may sell or share the personal data you provide to us to deliver ads that align with your interests. If you prefer not to have your data sold or shared, you can opt out by visiting our Do Not Sell or Share My Personal Information page. There, you can manage your preferences, including opting out of the sale or sharing of your Mobile Advertising Identifier (MAID), cookies, and Connected TV (CTV) IDs.
    1. Right to Object to the Processing: Under certain circumstances, you can object to our processing of your personal information by contacting us at dpo@machintel.com. Please note that by objecting to processing, you may not be able to access some or all of our Services. This right is limited to personal data processed for commercial purposes.
    2. Right to Object to the Use of Sensitive Personal Information: You have the right to object to our use of your sensitive personal information. Sensitive personal information includes details about your health, race, religion, sexual orientation, gender identity, political opinions, or philosophical beliefs. We advise you to be cautious about the personal information you share online, especially when it is sensitive in nature.
    3. Right to Object to Automated Processing: You have the right to object to the processing of your data for the purposes of automated decision-making about you.
    4. Right to Not Be Discriminated Against: You have the right to not be discriminated against by Machintel for exercising your rights.


    How to Exercise Your Rights

    By clicking the "Do Not Sell or Share My Personal Information" link, you can exercise your right to opt out of the sale or sharing of your personal data. This includes opting out of the processing of your MAIDs, Cookies, and CTV IDs without the need to provide your email or business contact information.


    Verification Process

    You may be required to verify your identity before we can fulfill these rights. If you are making a request on behalf of another user, we require a signed authorization letter from the consumer.


    15. Data Privacy Framework (DPF)

    Overview

    Machintel complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Machintel certifies to the U.S. Department of Commerce that they adhere to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Machintel certifies to the U.S. Department of Commerce that they adhere to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit the Data privacy framework website.

    https://www.dataprivacyframework.gov/

    In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Machintel commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF.

    The Federal Trade Commission has jurisdiction over Machintel compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).

    In certain circumstances, the DPF provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I of the DPF Principles.

    If we share data with third parties as detailed below, Machintel has signed contracts with such third parties restricting their access, use and disclosure of personal data in compliance with our obligations under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, including the onward transfer provisions, and Machintel remains liable if they fail to meet those obligations and we are responsible for the event giving rise to damage.

    This Privacy Shield Policy applies to personal information and personal data in the following categories:

    • Personal data of clients, customers, business partners, prospective clients, third party marketing leads, and affiliates related to the identity, role, and background of individuals at various businesses. Machintel collects this information to provide lead generation services to its customers. The personal data collected includes identifying information such as names, addresses, business titles, email address, etc, in order to help our customers identify individuals who have an expressed interest in the customer's business, business sector, or industry. Information collected may be transferred to business partners, Machintel affiliates and third-party service providers performing study related duties and may furthermore be transferred to regulatory authorities;
    • Personal data related to prospective marketing targets for customers and users of Machintel applications and websites who make enquiries regarding Machintel products or services and who may be asked to provide personal information in order to provide the requested information, products or services. Personal information provided may be used for the processing of requested transactions, improving the quality of our services, sending communications about our products and services, enabling our business partners and service providers to perform certain activities on our behalf and complying with our legal obligations, policies and procedures.
    • Machintel may use the personal information it collects to comply with our legal obligations, policies and procedures and for internal administrative purposes


    Individual Notice and Choice

    We collect and process personal information from certain individuals and for the purposes described in this Privacy Shield Policy. Personal information covered by this Privacy Shield Policy is collected and processed only as permitted by the Principles.

    Notice to individuals regarding the personal information collected from them and how that information is used may be provided through this Privacy Shield Policy, other Machintel website notices, or other direct forms of communication with appropriate parties, such as contracts or agreements. Where necessary and appropriate, consent for personal information to be collected, used, and/or transferred may also be obtained through these same means of communication (including opt-in consent for sensitive personal information).


    Disclosures & Accountability for Onward Transfers

    Consistent with the Principles, Machintel may transfer personal information to third parties, including transfers from one country to another. We will only disclose an individual's non-public personal information to third parties under one or more of the following conditions:

    • The disclosure is to a third party providing services to Machintel, or to the individual, or is in connection with the operation of a clinical trial, and as consistent with the purpose for which the personal information was collected. We maintain written contracts with these third parties and require that these third parties provide at least the same level of privacy protection and security as required by the Privacy Shield Principles. To the extent provided by the Principles, Machintel remains responsible and liable under the Privacy Shield Principles if a third-party that it engages to process personal information on its behalf does so in a manner inconsistent with the Privacy Shield Principles, unless Machintel proves that it is not responsible for the matter giving rise to the damage.
    • With the individual's permission to make the disclosure;
    • Where required to the extent necessary to meet a legal obligation to which Machintel is subject, including a lawful request by public authorities and national security or law enforcement obligations and applicable law, rule, order, or regulation.
    • Where reasonably necessary for compliance or regulatory purposes, or for the establishment of legal claims.


    Access

    Individuals whose personal information is covered by this Privacy Shield Policy have the right to access the personal information that Machintel maintains about them as specified in the Principles. Individuals may contact us to correct, amend, limit usage of, or delete such personal information if it is inaccurate or has been processed in violation of the Principles (except when the burden or expense of providing access, correction, amendment, or deletion would be disproportionate to the risks to the individual's privacy, or where the rights of persons other than the individual would be violated). Requests for access, correction, limitation, amendment or deletion should be sent to: privacy@machintel.com.


    Security

    Machintel takes appropriate measures to protect personal information in its possession to ensure a level of security appropriate to the risk of loss, misuse, unauthorized access, disclosure, alteration, and destruction. These measures take into account the nature of the personal information and the risks involved in its processing, as well as best practices in the industry for security and data protection.


    Data Integrity and Purpose Limitation

    Machintel collects and processes personal information only to the extent that it is compatible with the purposes for which it was collected or subsequently authorized by the data subject. Machintel does not retain personal information it no does not serves the legal, regulatory, or business purposes for which it was collected or subsequently authorized. Machintel takes reasonable steps to ensure that personal information is accurate, complete, current, and reliable for its intended use. In certain circumstances, individuals can request to limit our usage of personal data. To make such a request, please contact us at privacy@machintel.com


    Enforcement

    In compliance with the Principles, Machintel commits to resolve complaints about our collection or use of your personal information. Individuals with inquiries or complaints regarding our Privacy Shield Policy should first contact Machintel at: privacy@machintel.com. Machintel has a policy of responding to individuals within thirty (30) days of an inquiry or complaint.

    If an individual has an unresolved complaint or concern that is not addressed satisfactorily, Machintel agrees to cooperate and comply with the EU data protection authorities (DPAs) and the Swiss Federal Data Protection Information Commissioner (FDPIC) regarding the unresolved complaints of data subjects who are located in the EU and Switzerland. Such individuals may direct complaints about their personal information to their respective DPA. For the contact information for your country's DPA, please contact us at the address given below. Machintel commits to cooperate with DPAs and the FDPIC, and to comply with the advice given by such authorities with regard to non-human resources data transferred from the EU and Switzerland in the context of any relevant employment relationship.

    You may have the option to select binding arbitration under the Privacy Shield Panel for the resolution of your complaint under certain circumstances. For further information, please see the Data Privacy Framework (DPF) program website.

    https://www.dataprivacyframework.gov/


    Modifications

    Machintel may update this Policy at any time by publishing an updated version here. We will not update this Privacy Shield Policy in contravention to the Principles so long as we remain certified to the Privacy Shield.


    16. How to Change Your Preferences

    Please get in touch with us by one of the following methods to exercise any of the foregoing rights:

    Access to Your Personal Information. Upon request Machintel will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by logging into your account, contacting us through our Privacy Portal, or emailing us at dpo@machintel.com, regardless of your citizenship or location. We will respond to your request within a reasonable timeframe.

    Your Newsletter and Email Subscriptions. You can opt out or unsubscribe to a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.

    Direct Mailings, Push Notifications, and Unsubscribing. Where you have consented to receive marketing communications from us, we will send you emails and/or push notifications (depending on what you have consented to). You may withdraw your consent for email marketing communications (i.e. unsubscribe) at any time by (i) clicking the “Unsubscribe” link in a marketing communication email we send you; or (ii) using the “Notifications” or “Settings” page in the account area. You may withdraw your consent for web-related notifications (i.e., unsubscribe) at any time through your browser settings. You may also withdraw your consent by emailing our support team(s) at the email addresses below. Please allow two working days for this instruction to take effect in all of our systems.

    Opting Out of Tracking. Currently, our Services do not recognize browser do-not-track signals. However, you may manage how your browser handles cookies and related technologies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

    Social Media. You can manage the sharing of certain personal data when you register with us through a social media platform or application, such as through Facebook Connect or Google. Please refer to the privacy settings of the social media platform or application to determine how you may adjust our permissions and manage the interactivity between us and your social media account. By registering with us through a social media platform, you grant us permission to access all of the elements of your social network profile information that you have chosen to share with us and to use it in accordance with the social media platform’s terms of use and this privacy notice.

    Location Based Services. You may opt-out of having your Precise Location Data collected by Machintel at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).

    California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt out of providing Personal Information, we do not respond to Web browsers’ “do not track” signals. California’s “Shine the Light” law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to the contact details set out in Section 14 below.

    EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us at dpo@machintel.com. If you have any further questions upon receipt of your completed DSAR please email us at dpo@machintel.com. If you are an EU resident and have any unresolved privacy concern, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.

    Contact and Complaints. If you are in the UK or EEA, you have the right to make a complaint to the relevant supervisory authority in your country, the details of which are available via the links below. We would, however, appreciate the chance to deal with your concerns before you approach a supervisory authority, so please contact us in the first instance. Questions, comments and requests regarding this Privacy Policy are welcomed and may be addressed by contacting us at dpo@machintel.com.


    17. Contact Details

    If you have any comments, questions, or concerns about any of the information in this Privacy Policy or any other issues relating to the processing of your personal information carried out by us or on our behalf, please contact:

    Machintel

    Attention: Legal Department
    4275 Executive Sq
    La Jolla, CA 92037
    United States

    Our Data Protection Officer may be contacted at dpo@machintel.com. To exercise your privacy rights, please reach out to our DPO at this address.


    18. Children

    These Services are not intended for use by children, especially those under 16. We reserve the right to remove a user’s account at any time, when necessary, if we discover that a user is under the required age limit for the Service. If you have reason to believe we have collected personal information from someone under 16, please report it to us so we can take appropriate steps to rectify this.


    19. How This Privacy Policy May Change

    This Policy may be amended or updated from time to time at our discretion. Any updates will be effective at the time of publication unless specified otherwise. Your continued use of our Services after the publication of a Policy update constitutes your consent to the changes. We will notify you prior to making Policy updates that materially change the way we treat your personal data and will not use your data in a materially different manner without your consent.


    Thank you for trusting Machintel with your personal information. We are committed to protecting your privacy and ensuring transparency in our data practices.


    If you have any questions or need further assistance, please contact us at dpo@machintel.com.