Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).
Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.
"This is less about a CMS and more about what our customers are trying to do. Companies are trying to create a consistent customer journey and keep content moving.”
-Anna Rosenman, VP of product marketing for Community Cloud, Commerce Cloud, and Salesforce CMS.
In other words, content is king within corporations. "Everyone is on a content team," she added.
Salesforce’s new CMS tool aims to provide a simple and singular platform that will enable teams to create, manage, and integrate content to any channel while being connected to customer data. The goal for the tool is to be as easy to use as possible, Salesforce claims the platform caters to technological novices as well as experts, indicating that marketers and sales professionals should be able to create and deliver content without getting IT involved.
Some of the main features of the Salesforce CMS include:
- Role-based access to content creation with specific contributor roles that don’t require administrative access to your communities.
- Share content across multiple communities at once by creating one or more workspaces.
- Ability to reuse created content from other CMS workspaces.
- Curate content into collections that automatically refresh as content changes.
- Reuse CRM data to provide personalized user content.
- Connect to an external CMS to reuse content you already host elsewhere with CMS Connect.
