Bronto

Bronto Software, a NetSuite company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Vince Camuto, Lucky Brand, Theory, Bjorn Borg, Ashley Homestore, and Christopher & Banks. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as Net Suite, Magneto, Demandware, and Kibo. The company is headquartered in Durham, NC, with additional offices in London, Sydney, Toronto, New York and Los Angeles. Bronto is frequently recognized for business leadership, as well as within the areas of marketing technology and customer service.

The target audiences included executive and Senior Management (C-Suite Team, Marketing Managers, E-commerce Managers, etc.) at small and medium-sized companies with an online retail component. The preferred marketing methods were email marketing and content syndication across a variety of channels. The whitepaper reports promoted included the latest data, provided by Bronto, on consumer trends in e-commerce.

Machintel's publication for small business and start-up owners and officers, and its associated social media communities were used to engage the target audiences with Bronto's product information. Micro-sites were built for each part of the Consumers Tell All series and all micro-site visitors were retargeted to enhance brand and product awareness.

The campaigns achieved high levels of engagement, 100% acceptance rates of marketing qualified leads generated, and successfully gathered additional customer insights through the use of custom questions.

Digital Assets

• Consumers Tell All, Part 1: Online Shopping Frequency
• Consumers Tell All, Part 2: Device of Choice for Online Shoppers & Buyers