Canon Solutions America

Canon Solutions America is the company created by the integration of Canon Business Solutions, Inc. with Oce. The strength of the one brand that grows out of this integration lies in the expertise of its people and a common culture that focuses on its customers. Together, Canon Solutions America reimagined solutions for printing, document management, and business services. To identify potential clients for Canon's Ocelarge format printing systems, Canon Solutions America conducted lead generation campaigns across the US.

Target audiences included Engineering Managers, Design, Chemical, Mechanical and Test Engineers, as well as CAD Managers. The preferred marketing methods were email marketing and content syndication across a variety of channels. The whitepaper report provided by Canon Solutions America promoted their brand and products while engaging in a discussion about security risks faced in large-format working environments.

The Engineering Report, Machintel's publication for decision-makers in the field of engineering, and its associated social media communities were used to engage the target audiences with Canon Solution America's product information. All micro-site visitors were retargeted to enhance brand and product awareness.

The campaigns achieved high levels of engagement, repeat interactions through retargeting, and 100% acceptance rates of marketing qualified leads generated.

Digital Assets

• Optimizing Security