Cisco

Cisco enables people to make powerful connections--whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible--providing easy access to information anywhere, at any time. Since the company's inception, Cisco engineers have been leaders in the development of Internet Protocol (IP)-based networking technologies. Today, with more than 71,000 employees worldwide, this tradition of innovation continues with industry-leading products and solutions in the company's core development areas of routing and switching, as well as in advanced technologies such as home networking, IP telephony, optical networking, security, storage area networking, and wireless technology. In addition to its products, Cisco provides a broad range of service offerings, including technical support and advanced services.

A lead generation campaign was conducted across the US; target audiences included IT professionals at the Director level and above at companies with more than 500 employees. The primary marketing methods were email marketing and content syndication. Cisco's team provided 4 branded white paper reports for promotion across a variety of channels.

The ABM Report, Machintel’s publication for executives and professionals in account-based marketing, and its associated social media communities were used to engage the target audiences with Cisco's service and product information. All micro-site visitors were retargeted to enhance brand awareness.

The campaigns achieved high levels of engagement with repeat interaction, and 100% acceptance rates of MOL leads generated.

Digital Assets

• Pre-crime for IT: Leveraging internet insight to prevent attacks 
• Plight of modern security teams
• What attacks aren't you seeing?
• Your answers have left the perimeter. Are you ready?