Evariant

Evariant's enterprise-class platform includes Patient, Consumer, and Physician engagement solutions designed to help leading hospital networks make sense of big data, giving marketers and physician relationship teams actionable insights to drive volume and engagement.

To identify potential clients for their advanced data analytics and business intelligence solutions, Evariant conducted lead generation campaigns across the US focused on mid to large-sized companies.

The target audiences included C-level titles in business development, marketing, strategy, and director and VP levels in operations. Branded content was developed by Evariant's marketing team and provided for further promotion. The preferred marketing methods were email marketing and content syndication across a variety of channels.

The Healthcare Report, Machintel's publication for healthcare decision makers, and its associated social media communities were used to engage the target audiences with Evariant's promotional content. Micro-sites were built for "Beyond the EHR" and "Modernizing Physician Alignment." All site visitors were retargeted to enhance brand and product awareness. Contact information for all leads was tele-verified at a gatekeeper access level.

The campaign achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MQL leads generated.

Digital Assets

•   Beyond the EHR: Cultivating Patient Engagement and Loyalty through CRM
•  Modernizing Physician Alignment Strategies with Data Analytics