FICO

FICO® Optimization Solutions for Manufacturers help businesses transform complex business challenges into solutions across the manufacturing lifecycle, from scheduling and production through shipment and location planning. Delivering a fully customizable environment, the FICO platform is fueled with the power to solve specific objectives while accounting for conflicting constraints and delivering key insights to business experts where and when they need it most.

FICO's target audiences for this campaign included Engineering and Capital Managers in Latin American companies with over 500 employees and 1 million dollars in annual revenue. Marketing methods employed included email marketing and content syndication across a variety of channels to identify and develop these target groups toward the provided digital asset.

The Manufacturing Report, Machintel's publication for leaders in the Engineering and Manufacturing fields, and its associated social media communities were used to engage the target audiences with FICO's product information through the provided white paper. All micro-site visitors were retargeted to enhance brand and product awareness.

This successful campaign achieved high levels of engagement through all utilized channels, 100% acceptance rates of leads generated, as well as on-time delivery of leads.

Digital Assets

•  FICO Optimization Solutions for Manufacturers