FireEye

FireEye, lnc is a publicly listed enterprise cyber security company that provides products and services to protect against advanced cyber threats, such as advanced persistent threats and spear phishing. Founded in 2004, the company is headquartered in Milpitas, California. Threat prevention platforms include Network, Email, Endpoint, Mobile, Content, Analytics, and Forensics. FireEye has more than 4,400 customers across 67 countries, including more than 650 of the Forbes Global2000. FireEye is the first cyber security company awarded certification by the Department of Homeland Security. USA Today says FireEye "has been called in to investigate high-profile attacks against Target, JPM or ganChase, SonyPictures, Anthem and others." Yahoo Finance says FireEye is again the fastest-growing cyber security firm, according to Deloitte.

The target audiences included Technology Engineers and their supervisors in the UK, Denmark, Finland, Iceland, Norway, Sweden, and the Netherlands. Primary marketing methods included email and content syndication across a range of channels. The whitepaper reports provided by FireEye included data from Mandiant Red Team on the current state of cyber security threats, and ongoing service solutions to these threats.

The Government Report, Machintel's publication for government and political news and resources, and its associated social media communities were used to engage the target audiences with FireEye's content. All micro-site visitors were retargeted to enhance brand and service product awareness.

The campaigns achieved high levels of engagement, used retargeting methods for repeat interactions, and achieved 100% acceptance rates of MOL leads generated.

Digital Assets

• PRT-M-Trends-2017
• SecurityAsaService