Hayes, Inc
Hayes is an industry leader in providing unbiased, timely, clinically focused, evidence-based research and analysis to health plans, hospitals, managed care organizations, government agencies, and healthcare systems.
To identify potential clients for Hayes' Knowledge Center Solutions, Consulting, and Client Services, Hayes conducted lead generation campaigns across the US.
The target audiences included health administrators, senior-level TI, VP+ level finance, and C-level officers of companies in the US. Branded content was developed by Hayes's marketing team and provided for further promotion. The preferred marketing methods were email marketing and content syndication across a variety of channels.
The Healthcare Report, Machintel's publication for healthcare decision makers, and its associated social media communities were used to engage the target audiences with Hayes' promotional content. Micro-sites were built around "10 questions to ask" when making healthcare decisions with limited evidence and managing population health. All site visitors were retargeted to enhance brand and product awareness. Contact information for all leads was tele-verified at a gatekeeper access level.
The campaign achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MQL leads generated.
Digital Assets
- Making Healthcare Technology Decisions with Limited Evidence
- Orchestrating Population Health Management
