Lenovo

As the world's #1 provider of educational technology, Lenovo understands the challenges facing students and districts looking to maximize opportunities while managing for cost, security, and efficiency. Products are designed to drive better student outcomes and worry-free instruction in and out of the classroom.

The target audiences included IT/Computer Coordinators, Curriculum Directors, and Directors of Education, at schools and organizations with revenues of 1 million and above. The preferred marketing methods were email marketing and content syndication across a variety of channels, during the first quarter of 2015. The white paper reports promoted included Lenovo's data on and solutions for problems facing the modern classroom.

The Education Report, Machintel’s publication for education news and developments, and its associated social media communities were used to engage the target audiences with Lenovo's product information. All micro-site visitors were retargeted to enhance brand and product awareness.

The campaigns achieved high levels of engagement, 100% acceptance rates of marketing qualified leads generated, and repeat interactions from customers resulting from retargeting efforts.

Digital Assets

· A Growing Library of Windows BApps for Schools: Building a 21st-century learning environment

· Durable Devices for the K-12 Classroom: Protect your investment in today's ed tech environment