Lithium

Customers rely on Lithium's software platform to help them connect, engage, and understand their Total Community. The Lithium platform empowers brands to build vibrant online communities that drive sales, reduce service costs, accelerate innovation, and grow brand advocacy. Their technology delivers a seamless digital customer experience across websites, social channels, and mobile devices. In order to promote its brand and platform to potential new customers, Lithium partnered with Machintel in a lead generation campaign with targeted potential lead groups clearly defined.

The target audiences included Social Customer Service Managers and C-level decision makers at companies of all sizes and within all industries in the US and Canada. The preferred marketing methods were email marketing and content syndication across a variety of channels, to be completed during the first quarter of 2015. Lithium included white paper publications through Klout for additional promotion.

The Channel Report, Machintel’s publication for decision-makers in the marketing and public relations industries, and its associated social media communities were used to engage the target audiences with Lithium's product information. All micro-site visitors were retargeted to enhance brand and product awareness.

The campaigns achieved high levels of engagement with repeat interactions through retargeting, and desired lead volumes were fully met before the end date. MLQs generated achieved 100% acceptance rates.

Digital Assets

• 10 Essentials for Managing Socia/Customer Service at Scale(2016 Edition)

· The Definitive Guide to Social Customer Service Success