Nutanix & Lenovo

Nutanix Enterprise Cloud Platform natively converges computing, virtualization, and storage, and the platform integrates with VMware Sphere and Microsoft  Hyper-V virtualization solutions. Lenovo designs, develops, manufactures, and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions.

Nutanix and Lenovo paired up to conduct a webinar on the state of memory databases and planning migrations to hyper-converged infrastructure targeted at IT decision-makers in networking, database administration, infrastructure, and data center operations.

The target audiences were IT managers and above at mid to enterprise-level companies in Europe, the Middle East, and Africa. The webinar was conducted by IT Pro. The preferred marketing methods were email marketing and content syndication across a variety of channels.

The IT Infrastructure Report, Machintel's publication for IT Infra decision makers, and its associated social media communities were used to engage the target audiences. A dedicated micro-site for the webinar was built and all site visitors were retargeted to enhance brand and product awareness. Contact information for all leads was tele-verified at a gatekeeper access level.

The campaign achieved the desired levels of registrations and webinar attendance across all of the geos.

Digital Assets

• The State of the Enterprise IT (Webinar)