Oracle Cloud Computing

Oracle Planning and Budgeting Cloud Service enables organizations of all sizes to quickly adopt world-class planning and budgeting applications with role-based web and MS Office interfaces and flexible workflow and plan management capabilities.

To promote brand awareness and find potential clients, Oracle Cloud conducted lead generation campaigns across France targeted at finance executives at small businesses.

The target audience included finance titles like controllers, treasurers, executive management including C-level titles, AP, and senior accountants. Branded content was developed by Oracle Cloud Computing and provided for further promotion. The preferred marketing methods were email marketing and content syndication across a variety of channels.

The Capital Report, Machintel’s publication for financial decision makers, and its associated social media communities were used to engage the target audiences with promotional content. A micro-site was developed for the campaign and all site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MQL leads generated.

Digital Assets

• Oracle Planning and Budgeting Cloud Service - Faster, Better Planning and Budgeting for Finance Executives