Oracle Utilities

Oracle Utilities develops and deploys industry-specific, analytics-driven software and services, covering power, gas, and water utilities from the grid & pipeline to the customer. To promote their brand and cloud-based applications, Oracle Uti li ties partnered with Machintel to execute a lead generation campaign in 2017.

The target audiences included Directors, senior decision-makers and influencers in the Renewable Energy Industry. The preferred marketing methods were email marketing and content syndication across a variety of channels, including a successful social media component. Oracle Utilities provided a white paper report for further promotion.

Green Energy Report, Machintel’s publication for green energy news and trends, and its associated social media communities were used to engage the target audiences with Oracle Utilities' brand and product information. A micro-site was built for the digital assets, and all site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MOL leads generated.

Digital Assets

• The Top 5 Ways to Incorporate Cloud at your Utility Today