Rosetta Stone

Since 1992 Rosetta Stone has been changing the way the world learns languages. Its scalable, interactive language-learning solutions have been used by over 22,000 educational institutions, 12,000 corporations, 9,000 public sector organizations, and millions of learners in over 150 countries. With two decades of experience behind them, they are continuing to develop award-winning innovations that improve the lives of people and the operations of organizations every day. The proprietary, proven method leverages interactive technologies to replicate the immersion environment in which people learn their first language

The target audiences included K-12 Principals, Vice Principals, and District Administrators all over the United States RossetaStone provided branded content for further promotion, which included their latest research on real-world product results, and potential funding sources. The preferred marketing methods for promoting all digital assets were email marketing and content syndication across a variety of channels. 

The Education Report, Machintel’s publication for decision-makers in the field of Education, and its associated social media communities were used to engage the target audiences with Rosetta Stone's product information.  All micro-site visitors were retargeted to enhance brand and product awareness.

The multi-touch campaign achieved high levels of engagement, on-time delivery of leads, and 100% acceptance rates of leads generated. 

Digital Assets

• The Next Generation of World Language Learnings
• Baldwin County Case Study
• Funding Sources for Language Learning