SAS Minimizing

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

The target audiences included IT Managers and above who specialized in Analytics, Data, Insights and/or Fraud in government agencies or related companies with more than 250 employees. The preferred marketing methods were email marketing and content syndication across a variety of channels. Promoted whitepaper reports provided by SAS provided relevant industry-related data to potential customers.

The Government Report, Machintel’s publication for government and political news and resources, and its associated social media communities were used to engage the target audiences. A micro-site was built for the digital assets, and all site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement, and repeat interactions resulting from retargeting efforts, delivered leads on time, and achieved 100% acceptance rates of MQL leads generated.

Digital Assets

• Governing Institute: Managing Data Across the Government Enterprise
• Reducing Government Budget Deficits by Attacking Fraud, Waste and Abuse