Sitrion

Sition develops and markets mobility and collaboration software, and their employee app Sitrion ONE is used by companies to engage with their staff.  Sition ONE is a powerful, end-to-end mobile solution for employee communications and workflows with one simple, personalized employee app either on employer owned devices or BYOD devices.

To increase brand awareness and engage potential clients for the employee app, Sition conducted lead-generation campaigns across the US and Canada.

The target prospects included HR generalists, senior managers and directors in HR, VP-level titles in HR and training/development, senior management, and chief HR office titles. Branded content was developed and provided by Sition's marketing team for promotion. The preferred marketing methods were email marketing and content syndication across a variety of channels.

The Human Resources Report, Machintel's publication for HR, compensation, and benefits decision-makers, and its associated social media communities were used to engage the target audiences. Micro-sites were built for each of the digital assets used and all site visitors were retargeted to enhance brand and product awareness.

The multi-touch campaign achieved high levels of engagement, on-time delivery of leads, and 100% acceptance rates of the leads generated.

Digital Assets

• 3 Best Practices to Streamlining HR Services and Communications
• Building a Business Case for Mobilizing HR with an Employee App
• How Personal Mobile Devices are Transforming Human Resources