SkillSoft

Skillsoft is the global leader in eLearning. They train more professionals than any other

company and are trusted by the world's leading organizations, including 65 percent of the

Fortune 500. Skillsofl's mission is to build beautiful technology and engaging content. 165,000+ Skillsofl courses, videos, and books are accessed more than 130 million times every month, in 160 countries and 29 languages. In 2016, Skillsofl partnered with Machintel in a lead generation campaign to promote their products and services and identify potential customers.

The target audiences included Managers and HR professionals with roles in Personnel Learning & Development. All industries were targeted in this nationwide campaign, with fillers in place to identify company size, area, industry, and budget. The preferred marketing methods were email marketing and content syndication across a variety of channels. Skillsoft provided 4 white paper reports with educational content for managers and HR professionals for further promotion to target audiences.

The Human Resources Report, Machintel’s publication for HR, benefits, and compensation decision-makers, and its associated social media communities were used to engage the target audiences with promotional content. A micro-site was built to host the digital assets and collect information on potential leads.

The campaigns achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MQL leads generated.

Digital Assets

• Beyond Diversity: Implementing Inclusion Initiatives
• Direct the White Space: Refocusing Leadership Development from Program to Process
• Managing Millennials: Engaging with the Newest Generation of Workers
• The Importance of Innovative Leaders