Thought Leadership Lab

Thought Leadership Lab is a boutique professional services firm that specializes in developing thought leadership programs for executives and organizations. Based in Silicon Valley, Thought Leadership Lab works with executives, entrepreneurs, and change agents who want to amplify their impact, multiply their influence, and leave a legacy that matters.

The target audiences included nonprofit change agents; e.g. supervisors, members of the Board of Directors, and C-level executives at nonprofits with more than 50 employees. Branded content was provided by Denise Brosseau/Thought Leadership Lab for further promotion. The preferred marketing methods were email marketing and content syndication across a variety of platforms.

The Nonprofit Report, Machintel's publication for nonprofit leaders, and its associated social media sites were used to engage the target audiences. Amicro-site was built for the digital asset and all site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement, and repeat interactions resulting from retargeting efforts, delivered leads on time, and achieved 100% acceptance rates of the marketing-qualified leads generated.

Digital Assets

• Thought Leadership Manifesto