TIBCO Mashery

TIBCO Mashery delivers API management and software platforms for the connections that share information and intelligence across people and devices, enables faster app development and partner growth, provides more secure API performance, and delivers data-powered insights. In the travel industry, this translates to higher customer satisfaction, e.g. Customers would no longer have to visit multiple sites to find a good deal.

To identify potential clients for their API management platforms for the travel industry, TIBCO Mashery conducted lead generation campaigns focused on enterprise-sized companies across the US and Australia.

The target audiences included developers, managers, and senior decision-makers in TI functions. Branded content was developed by Mashery's marketing team and provided for further promotion. The preferred marketing methods were email marketing and content syndication across a variety of channels.

The Travel Report, Machintel's publication for travel industry decision-makers, and its associated social media communities were used to engage the target audiences with promotional content. Amicro-site was built and al site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement with repeat interactions through retargeting, on-time delivery of leads, and 100% acceptance rates of the MQL leads generated

Digital Assets

• The Travel Industry's Journey to Customer Satisfaction - One API at a Time