Verizon Fleet Management

Verizon Fleet Management Solutions combines global positioning system (GPS) devices with patented telematics technologies and Verizon's wireless network to remotely track the status, location, and condition of high-value vehicles and assets from virtually any mobile device.

To build awareness and identify potential customers for their suite of fleet management solutions, Verizon conducted lead generation campaigns across all US States focused on different-sized businesses (with specific targeting for the number of employees and vehicle fleet sizes).

The target audiences included mid to senior-level decision makers including facilities supervisors and managers, fleet managers, business owners, and C-level officers. Branded content, including several reports and videos, was developed by Verizon's marketing team and provided for promotion.

The Wheels Report, Machintel's publication for transportation and logistics decision-makers, and its associated social media communities were used to engage the target audiences with Verizon's promotional content.

The campaigns were run over several months, with repeat campaigns being launched across all 50 states. The campaigns achieved high levels of engagement with repeat interactions through retargeting, 100% on-time delivery of leads, and 100% acceptance rates of the MQL leads generated (including returns that were replaced). Over 20,000 leads were provided to and accepted by the marketing teams at Verizon.

Digital Assets

• Discover How To Boost Fleet Productivity With A Telematics Solution
• Use Telematics To Manage Your Fleet More Efficiently
• Get The Most Out of GPS Tracking By Communicating The Benefits to Your Drivers
• How To Select AGPS Vehicle Tracking System For Your Business
• How GPS Vehicle Tracking Can Transform Fleet Management