IFS

IFS AB (Industrial and Financial Systems) is a multinational enterprise software company headquartered in Linkoping, Sweden, with 2700 employees at offices all over the world. IFS provides component-based extended enterprise software for ERP, Enterprise asset management (EAM), and Enterprise service management (ESM) built on SOA technology. Its primary product is IFS Applications which it develops, supplies, and implements.Facilitating ISO 14224 with EAM Software

The target audiences included company leaders, managing and directing levels of IT, and field service managers. The preferred marketing methods were email marketing and content syndication across a variety of channels. The white paper reports promoted included IFS's research on EAM software and its utility and success in Oil & Gas Industries, with a focus on the needs of off-shore drilling.

The Chemical Report, Machintel’s publication for chemical and plastics industry decision-makers, and its associated social media communities were used to engage the target audiences with IFS's product information. All micro-site visitors were retargeted to enhance brand and product awareness.

The campaigns achieved high levels of engagement, 100% acceptance rates of marketing qualified leads generated, and successfully gathered additional customer insights through the use of custom questions.

Digital Assets

• Facilitating ISO 14224 with EAM Softwar
• SeaDri/1 Customer Story
• Selecting ERP for Oil and Gas Industry Contractors and Vendors
• Software Usability in Offshore Drilling