SAS Connecting

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

The target audiences included IT Directors, Department Managers, as well as Data Officers, Database and Networking/Systems Administrators at companies with more than 250 employees. The preferred marketing methods were email marketing and content syndication across a variety of channels. Promoted whitepaper reports provided by SAS presented relevant industry-related data to potential customers.

Green Energy Report, Machintel’s publication for green energy news and trends, and its associated social media communities were used to engage the target audiences. A micro-site was built for the digital assets, and all site visitors were retargeted to enhance brand and product awareness.

The campaign achieved high levels of engagement, and repeat interactions resulting from retargeting efforts, delivered leads on time, and achieved 100% acceptance rates of MOL leads generated.

Digital Assets

• The Top 5 Ways to Incorporate Cloud at Your Utility Today